Affiliate marketing promotes discovery and drives revenue.
Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.
The industry has voted us the #1 Affiliate Marketing Network for six consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.
Through superior service and innovative technology, our network drives performance for your business.Sign Up Now
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The Rakuten Marketing Affiliate Difference
Protection for Your Brand
Our Brand Quality and Regulatory Compliance Management Service provides a level of security for brands seeking to minimize risk and ensure that their affiliate marketing program aligns with federal requirements.
Through daily monitoring highlighting suspicious activity and documenting residual risk, we can measure the severity and frequency of violations, identify opportunities for improvement, and provide remediation services.
83%used affiliate marketing primarily for the discovery or awareness stage
79%used it for conversion or purchase
79%used it for ongoing customer engagement
Influencer marketing inspires product discovery and brand devotion.
Rakuten Marketing & AHAVA
58% increase in orders
AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:
- Triple-digit revenue growth each successive year
- 58% increase in orders YoY
“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”
Grace Ortelere, Digital Marketing Manager, AHAVA
Rakuten Marketing & Cariloha
68% of revenue influenced
To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.
- 50% increase in revenue from returning site visitors
- 68% of total revenue influenced by retargeting
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, Cariloha Executive VP/Marketing
Rakuten Marketing & Lacoste
70% higher ROI
Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:
- 12% higher AOV
- 70% higher ROI
“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”
Diana DeVito, Digital Marketing Specialist, Lacoste
Rakuten Marketing & PacSun
57% increased conversion rate
Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.
- 78% increase in ROI
- 16% decrease in cost-per-click (CPC)
- 57% increase in conversion rate
“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”
Eugene Lai, Director of Digital Marketing, PacSun