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Affiliate

Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.

The industry has voted us the #1 Affiliate Marketing Network for seven consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.

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Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.

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Publisher Solutions

Partner with recognized brands and earn commissions directly from your site.

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The Rakuten Marketing Affiliate Difference

Quality

Comprehensive screening and monitoring ensure the quality of your affiliate program partners.
Technology

Products and tools that make affiliate marketing easier to implement, measure and optimize.
Service

Best-in-class account management with strategic recommendations to grow your business.
Attribution & Insights

Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
Reach

Our affiliate network can process payments to 202 countries/regions in 25 currencies.

Protection for Your Brand

Our Brand Quality and Regulatory Compliance Management Service provides a level of security for brands seeking to minimize risk and ensure that their affiliate marketing program aligns with federal requirements.

Through daily monitoring highlighting suspicious activity and documenting residual risk, we can measure the severity and frequency of violations, identify opportunities for improvement, and provide remediation services.

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Affiliate marketing drives performance across the funnel.

According to brands surveyed by Forrester Research:

83%

used affiliate marketing primarily for the discovery or awareness stage
79%

used it for conversion or purchase
79%

used it for ongoing customer engagement

Influencer marketing inspires product discovery and brand devotion.

New Audiences

84%

traffic driven by influencers are new customers.

Cost Per Acquisition

77%

lower cost per visit from an influencer than other publisher types.

Influencer Consumer Journeys

53%

start with an influencer engagement.

Consumer Engagement

pages viewed on average when referred by an influencer.

Influencer Campaign Management

Comprehensive program management, influencer recruitment, detailed reporting and actionable insights for each campaign.
New York Fashion Week

Engaging events during Spring and Fall Fashion weeks bring together top beauty and fashion advertisers and publishers.
Blogger & Client Networking

Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
Exclusive Bonus Box

Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.

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Rakuten Marketing & AHAVA

58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

Triple-digit revenue growth each successive year
58% increase in orders YoY

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

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Rakuten Marketing & PacSun

73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

73% average new customer rate.
321% higher return on ad spend.
260% higher conversion rate.
72% lower cost per acquisition.

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

Returning site visitors spent 50% more than they did previously.
68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

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Rakuten Marketing & Lacoste

70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

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Rakuten Marketing & PacSun

57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

369% YoY growth between July & September 2017 against the same period in 2016

 “Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program.”

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

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Rakuten Marketing & Cotton On

Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

Between July 1^st and December 31^st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
US program experienced average growth of 35% MoM

“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.”

Head of Group Digital Marketing, Cotton On Group

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