Affiliate | Rakuten Marketing

Affiliate

Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.

The industry has voted us the #1 Affiliate Marketing Network for six consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.

Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.

Publisher Solutions

Partner with recognized brands and earn commissions directly from your site.

Join Our Network

The Rakuten Marketing Affiliate Difference

Quality

Comprehensive screening and monitoring ensure the quality of your affiliate program partners.
Technology

Products and tools that make affiliate marketing easier to implement, measure and optimize.
Service

Best-in-class account management with strategic recommendations to grow your business.
Attribution & Insights

Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
Reach

Our affiliate network can process payments to 202 countries/regions in 25 currencies.
Feed Management

Data feed solution, PopShops, allows publishers to offer product comparison and advertisers to create feeds to increase product distribution.

Protection for Your Brand

Our Brand Quality and Regulatory Compliance Management Service provides a level of security for brands seeking to minimize risk and ensure that their affiliate marketing program aligns with federal requirements.

Through daily monitoring highlighting suspicious activity and documenting residual risk, we can measure the severity and frequency of violations, identify opportunities for improvement, and provide remediation services.

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Affiliate marketing drives performance across the funnel.

According to brands surveyed by Forrester Research:

83%

used affiliate marketing primarily for the discovery or awareness stage
79%

used it for conversion or purchase
79%

used it for ongoing customer engagement

Influencer marketing inspires product discovery and brand devotion.

New Audiences

84%

traffic driven by influencers are new customers.

Cost Per Acquisition

77%

lower cost per visit from an influencer than other publisher types.

Influencer Consumer Journeys

53%

start with an influencer engagement.

Consumer Engagement

pages viewed on average when referred by an influencer.

Influencer Campaign Management

Comprehensive program management, influencer recruitment, detailed reporting and actionable insights for each campaign.
New York Fashion Week

Engaging events during Spring and Fall Fashion weeks bring together top beauty and fashion advertisers and publishers.
Blogger & Client Networking

Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
Exclusive Bonus Box

Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.

Rakuten Marketing & AHAVA

58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

Triple-digit revenue growth each successive year
58% increase in orders YoY

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

Rakuten Marketing & Cariloha

68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

50% increase in revenue from returning site visitors
68% of total revenue influenced by retargeting

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, Cariloha Executive VP/Marketing

Rakuten Marketing & Lacoste

70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

Rakuten Marketing & PacSun

57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

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