Skip to content
A man and a woman in a retail location smiling while interacting with a tablet
Affiliate

Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.

The industry has voted us the #1 Affiliate Marketing Network for seven consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.

 

An ad with a Shop Now button being shown on a mobile phone

Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.

Learn More

Publisher Solutions

Partner with recognized brands and earn commissions directly from your site.

Join Us

The Rakuten Marketing Affiliate Difference

  • An icon of a diamond ring
    Quality
    Comprehensive screening and monitoring ensure the quality of your affiliate program partners.
  • A Graphic design of a mobile phone
    Technology
    Products and tools that make affiliate marketing easier to implement, measure and optimize.
  • A trophy icon with a star in the center
    Service
    Best-in-class account management with strategic recommendations to grow your business.
  • An icon of a desktop with graph data and an up arrow
    Attribution & Insights
    Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
  • A sphere with dots and lines connecting
    Reach
    Our affiliate network can process payments to 202 countries/regions in 25 currencies.

Protection for Your Brand

Our Brand Quality and Regulatory Compliance Management Service provides a level of security for brands seeking to minimize risk and ensure that their affiliate marketing program aligns with federal requirements.

Through daily monitoring highlighting suspicious activity and documenting residual risk, we can measure the severity and frequency of violations, identify opportunities for improvement, and provide remediation services.

 

A website shown on a laptop screen with the Rakuten logo on a shield on top of it.
A woman holding a notebook in her hand is talking to another woman sitting at her desk with a computer
Affiliate marketing drives performance across the funnel.
According to brands surveyed by Forrester Research:
  • 83%
    used affiliate marketing primarily for the discovery or awareness stage
  • 79%
    used it for conversion or purchase
  • 79%
    used it for ongoing customer engagement

Influencer marketing inspires product discovery and brand devotion.

New Audiences
84%
traffic driven by influencers are new customers.
Cost Per Acquisition
77%
lower cost per visit from an influencer than other publisher types.
Influencer Consumer Journeys
53%
start with an influencer engagement.
Consumer Engagement
8
pages viewed on average when referred by an influencer.
  • An Icon of a human with head and shoulders and long hair
    Influencer Campaign Management
    Comprehensive program management, influencer recruitment, detailed reporting and actionable insights for each campaign.
  • Graphic Design of a high heeled boot
    New York Fashion Week
    Engaging events during Spring and Fall Fashion weeks bring together top beauty and fashion advertisers and publishers.
  • An icon of a human head and shoulders
    Blogger & Client Networking
    Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
  • An icon of a gift with a bow on top
    Exclusive Bonus Box
    Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.
A woman with her hair wrapped in a towel leaning back on a lounge chair

Rakuten Marketing & AHAVA
58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

Young female adult lying in a hammock smiling while looking at her phone

Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

Three women holding a yoga pose in a naturally lit studio

Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

 

Male Tennis player in an all white Lacoste outfit holding a tennis racket preparing to hit the ball.

Rakuten Marketing & Lacoste
70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

Woman wearing a sweater and a backpack looking down at a phone held in her hand with headphones in her ears.

Rakuten Marketing & PacSun
57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

A woman sitting on a couch while smiling with a tablet

Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016


“Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.”

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

An image of a young woman holding a skate board.

Rakuten Marketing & Cotton On
Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

  • Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
  • Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
  • In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
  • US program experienced average growth of 35% MoM


“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.”

Head of Group Digital Marketing, Cotton On Group

Trusted by Global Brands
Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Cariloha
Peter Thomas Roth
Sephora
Lily Pulitzer
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Lacoste
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
DialogTech
Ready to Get Started?
Contact Us Today.