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Affiliate for Advertisers

Strategy, technology, and Data.

Insightful strategy powered by dynamic technology and Data—that’s how we drive performance for your campaigns and deliver compelling experiences that further connect you with your audiences.

Tap into a global ecosystem and access a vast network of publishers. Draw from our industry-leading expertise and strategy–which tells us–success in affiliate marketing requires a team that nurtures partnerships between advertisers and publishers.

Connections Are Easy. Relationships Take Work.

We provide access to over 150,000 active publishers worldwide, with a dedicated team of network development specialists who actively recruit affiliates for you. All publishers must meet pre-approved requirements before being allowed in our network and are regularly monitored for compliance. Then our network specialists work with them—training and coaching—to help them better meet your needs.

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Marketing That Influences the Consumer & Drives Conversion

Deliver experiences that your consumers love. According to findings from our 2017 Consumer Sentiments Survey of 2500 global consumers:

  • 80% of global consumers seek out coupon codes before making a purchase.
  • 57% of U.S. consumers actively follow an online blogger or social influencer.
  • 71% of them frequently buy items a blogger or influencer recommends.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Cotton On

Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

  • Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
  • Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
  • In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
  • US program experienced average growth of 35% MoM

“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.” – Head of Group Digital Marketing, Cotton On Group