Our advanced machine learning algorithms leverage user attributes and behavioral signals to re-engage consumers with increasingly relevant and valuable messages, enabling you to form deeper connections with every interaction.
Advanced Targeting
With other providers, retargeting can often be a one size fits all approach, serving general ads without segmentation or distinction. We do things differently. Rakuten Marketing advances retargeting with multi-dimensional campaigns and Data-driven strategies that create personalized and effective ads for each visitor.
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Machine-learning algorithms find engaged audiences by segmenting site visitors to drive conversion, not just clicks.
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Our advanced bidding platform combines consumer and publisher habits, finding the right place for the right ad.
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Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost cart value.
Intelligent Measurement Matters
Intelligent campaign optimization is fundamental to your success. Our proprietary attribution and insights platform enables optimization by helping increase insights into:
Understand the incremental value of impressions and the impact they have on sales in other channels.
Recognize the immediate value of retargeting and how it influences potential customers along their buying journey.
Uncover deeper views of display performance beyond last-click measurement, including lifetime value.
Drive Incremental Revenue with Rakuten Marketing
Serve the most effective ads in the right place with Data-driven machine-learning algorithms.
Replace A/B testing with dynamic creative intelligence and optimization technology.
Optimize your campaigns with real-time, transparent reporting using our insights and attribution platform.
Monitor and analyze your campaigns in ways technology alone can’t with the guidance and support of industry experts.
Ensure brand safety across multiple devices using our premium inventory partnerships.
Real-World Results from Rakuten Marketing
Rakuten Marketing & Cariloha
68% of Revenue Influenced
To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:
- Returning site visitors spent 50% more than they did previously.
- 68% of total site revenue was influenced by retargeting.
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha
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