AI IS GIVING MARKETERS THEIR MOJO BACK

Download the report for key insights:

  1. Using AI technologies, digital marketers are overcoming intractable issues such as online fraud and disengaged consumer audiences, all the while improving business performance.
  2. AI enables continuous learning,  allowing marketers to re-tune messaging according to customers’ most recent digital behavior and ever-changing preferences.
  3. AI will increasingly automate most lower-level marketing tasks, affording marketing professionals more time and energy to work on creative content and strategy.

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We’ve teamed up with Harvard Business Review Analytic Services to explore the cutting-edge ways marketers are using AI to deliver experiences people love

You’ve heard a lot about the AI revolution, and its enormous potential to redefine digital marketing. This plays out against a backdrop of consumer discontent, online fraud, one-size-fits-all metrics that don’t align with business objectives, and a host of other problems that have plagued the digital customer experience.

Now, this Harvard Business Review Analytic Services report demonstrates real-world applications of AI, showing how it is helping digital marketers overcome these challenges, to deliver experiences people love.