Drive Long-Term Growth for Your Brand
Rakuten Marketing Prospecting leverages artificial intelligence and unique data to create audiences that don’t just mirror your existing customers. AI embedded in audience creation finds the right consumers—those who connect with your customers based on their interests, affinities and online behavior—and predicts which shoppers are likely to connect with your brand.
Through a combination of artificial intelligence, machine learning, and rich Rakuten ecosystem data, digital ad serving gets smarter and more accurate over time. Thus, Rakuten Marketing is able to personalize and improve the ad experience to win purchase decisions and new customers who will engage and likely become loyal customers.