Accelerate customer acquisition with a data-driven prospecting strategy.
To acquire new audiences, advertisers have to identify their valuable audiences and deliver advertising experiences that are likely to convert.
Rakuten Marketing Audience Acquisition takes your prospecting campaigns to a higher level using three steps:
Why Robust Measurement Matters
for Audience Acquisition
As you acquire new audiences, you can continually optimize your campaign using our attribution and insights platform, which increases your insights into:
Keys to Reaching Your Prospecting Goals
with Rakuten Marketing Display
Rakuten Marketing & PacSun
73% Average New Customer Rate
Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.
To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:
- 73% average new customer rate.
- 321% higher return on ad spend.
- 260% higher conversion rate.
- 72% lower cost per acquisition.
“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”
Eugene Lai, Director of Digital Marketing, PacSun