
Audience Acquisition
Accelerate customer acquisition with a data-driven prospecting strategy.
To acquire new audiences, advertisers have to identify their valuable audiences and deliver advertising experiences that are likely to convert.

Rakuten Marketing Audience Acquisition takes your prospecting campaigns to a higher level using three steps:
Discover new audiences: Create a broad audience pool using a comprehensive data set made up of your first-party data, Rakuten ecosystem data and third-party sources.
Identify high-intent consumers: Discover new, likely-to-convert audiences by direct targeting and creating lookalike models using your complete data set.
Serve compelling creative: Drive visitors to your site using innovative, customized ads catered to their interests and tested to serve the most effective creative.

Why Robust Measurement Matters
for Audience Acquisition
As you acquire new audiences, you can continually optimize your campaign using our attribution and insights platform, which increases your insights into:
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New CustomersDiscover the influence prospecting strategies have on driving new customers.
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Cost Per VisitorMeasure prospecting strategies with accurate upper-funnel metrics like cost per visitor.
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Customer ValueRecognize customer lifetime value, uncovering which ads drive returning customers.
Keys to Reaching Your Prospecting Goals
with Rakuten Marketing Display
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Unique DataExtend reach using Rakuten ecosystem data with your first- and third-party data to find new customers.
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Upper-funnel MetricsUnderstand your prospecting campaign with upper-funnel metrics like new customer percentage, CPV and CPA.
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AttributionOptimize campaigns using transparent reporting from our insights and attribution platform.
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CreativeEngage consumers and promote your products using dynamic and innovative creative.
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Cross-deviceConnect to your audience anywhere with premium supply partners for cross-device reach.
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ServiceGet key campaign insights specific to your brand from a service team with deep advertising expertise.
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