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Prospecting

Technology brings human authenticity to the digital world.

Artificial intelligence and data combine to uncover audiences that might otherwise be missed—consumers who are likely to connect with a brand’s core values to become loyal customers.

Fueled by artificial intelligence, Rakuten Marketing Prospecting can:

Leverage technology to find the right customer: Identifying new customers who are likely to purchase online and become loyal requires a deep understanding of behavior, likes & interests.

Serve relevant ad experiences that beat the competition: Rich data and AI deliver relevant ads that influence and win purchase decisions from new consumers who didn’t know about the brand before but are likely to engage and buy again.

Measure marketing programs holistically: Embracing a comprehensive approach to measure customer acquisition allows marketers to look past the cost of acquiring a customer and focus on driving lifetime value.

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Marketers need a smarter way to find new customers.

Brands need customers who will drive the most growth for their business through brand loyalty and repeat purchases. Rakuten Marketing Prospecting helps marketers uncover these customers.

How Prospecting Works

  • An icon featuring a brain
    Artificial Intelligence
    By using AI, marketers can leverage predictive models to find shoppers who are not obvious customers but really are amenable to their brand. AI also identifies which of these consumers are most likely to become brand-loyal and help drive business.
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    Diverse & Unique Data
    Anonymized, aggregated data from the Rakuten ecosystem provides a detailed view of consumers. This includes consumer preferences, location data and purchase behavior that connects first-, second- and third-party data to discover new audiences.
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    Brand Safety
    Safeguards protect brand identity and limit the impact of fraud by validating that Prospecting ads are targeting real consumers, not bots. Frequency capping limits the number of ads served to deliver a better brand experience.
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    Strategy
    A combination of strategy and execution helps deliver performance and fuel growth. Campaigns are optimized to deliver audiences that are likely to convert and become repeat customers.
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    Transparency & Insights
    Consumer journey insights provide visibility into all touchpoints, not just those from Prospecting campaigns. These transparent insights make it clearer to see what influences consumers to purchase.
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Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

Appliances Online
Best Buy
Cariloha
Dennis Kirk
DialogTech
ECCO
Guess
Hunter
Jansport
Lacoste
June Jacobs
Lily Pulitzer
Macys
New Balance
PacSun
Papa Johns
Peter Thomas Roth
RC Willey
Ray-Ban
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