Drive retargeting performance with innovative technology and strategies.
Basic retargeting identifies consumers after they leave your site without converting and serves them ads to lead them back to your site.
Rakuten Marketing advances retargeting with data-driven technology that helps:
Intelligent Measurement Matters
for Advanced Retargeting
Intelligent campaign optimization is fundamental to your success. Our proprietary attribution and insights platform enables optimization by helping increase insights into:
Keys to Driving Incremental Revenue
with Rakuten Marketing Display
Rakuten Marketing & Cariloha
68% of Revenue Influenced
To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:
- Returning site visitors spent 50% more than they did previously.
- 68% of total site revenue was influenced by retargeting.
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, VP of Marketing, Cariloha