Display | Rakuten Marketing

Display

Better ads.
Greater influence.

Accurately identify consumers where they choose to spend their time – across screens, social media and traditional publishers. And, take advantage of those moments to engage and influence with data-driven, personalized ads that reflect consumers’ preferences and affinities.

Work with our team of industry experts to develop strategies that deliver proven incremental revenue, as you increase your customer footprint and continually drive sales among your expanding audience.

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Audience Acquisition

Finding new customers starts with having the right data and prospecting strategy. Leverage unique purchase and behavioral data from the Rakuten ecosystem – combined with data from trusted partners – to reach new audiences with relevant and compelling advertising experiences.

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Advanced Retargeting

Continually engage consumers and influence them to purchase with advanced retargeting strategies. Supported by machine learning, cross-device reach and impactful dynamic creative, our clients drive incremental revenue with first-time and repeat customers.

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Marketers have a right to transparency.

Our commitment to transparency underscores our commitment to marketers. Visibility into consumer journey and campaign-level insights enables continual optimization. Be in the know about which touch points and strategies drive conversion, and influence consumers in moments that optimize performance across your entire digital marketing program.

The Rakuten Marketing Display Difference

Performance

Proven results through unique consumer data, proprietary algorithms, cross-device targeting and premium placements.
Brand Safety

Proactive implementation of strict measures to ensure the highest levels of brand safety for all campaigns.
Service

Best-in-class account management with strategic recommendations to grow your business.
Insights

Direct access to in-depth reporting for insights and increased optimization, supported by industry experts.
Transparency

Although campaigns are delivered on your behalf, we believe you have the right to know the details of placement and performance.
Full-Funnel

Comprehensive display strategies reach new audiences, drive high-value traffic and increase conversion from site visitors.

Rakuten Marketing & Cariloha

68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

50% increase in revenue from returning site visitors
68% of total revenue influenced by retargeting

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, Cariloha Executive VP/Marketing

Rakuten Marketing & Lacoste

70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

Rakuten Marketing & PacSun

57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

Rakuten Marketing & AHAVA

58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA: