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Display

Data-driven display advertising drives performance.

Accurately identify consumers where they choose to spend their time – across screens, social media and traditional publishers. And, take advantage of those moments to engage and influence with data-driven, personalized ads that reflect consumers’ preferences and affinities.

Work with our team of industry experts to develop strategies that deliver proven incremental revenue, as you increase your customer footprint and continually drive sales among your expanding audience.

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Prospecting

Finding new customers starts with having the right data and prospecting strategy. Leverage unique purchase and behavioral data from the Rakuten ecosystem – combined with data from trusted partners – to reach new audiences with relevant and compelling advertising experiences.

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Retargeting

Continually engage consumers and influence them to purchase with advanced retargeting strategies. Supported by machine learning, cross-device reach and impactful dynamic creative, our clients drive incremental revenue with first-time and repeat customers.

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Marketers have a right to transparency.

Our commitment to transparency underscores our commitment to marketers. Visibility into consumer journey and campaign-level insights enables continual optimization. Be in the know about which touch points and strategies drive conversion, and influence consumers in moments that optimize performance across your entire digital marketing program.

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The Rakuten Marketing Display Difference

Performance

Proven results through unique consumer data and proprietary algorithms.
Brand Safety

Proactive implementation of strict measures to ensure the highest levels of brand safety for all campaigns.
Service

Best-in-class account management with strategic recommendations to grow your business.
Insights

Direct access to in-depth reporting for insights and increased optimization, supported by industry experts.
Transparency

Although campaigns are delivered on your behalf, we believe you have the right to know the details of placement and performance.
Full-Funnel

Comprehensive display strategies reach new audiences, drive high-value traffic and increase conversion from site visitors.

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Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

Returning site visitors spent 50% more than they did previously.
68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

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Rakuten Marketing & PacSun

57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Lacoste

70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

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Rakuten Marketing & AHAVA

58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

Triple-digit revenue growth each successive year
58% increase in orders YoY

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

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Rakuten Marketing & PacSun

73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

73% average new customer rate.
321% higher return on ad spend.
260% higher conversion rate.
72% lower cost per acquisition.

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

369% YoY growth between July & September 2017 against the same period in 2016

 “Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program.”

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

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Rakuten Marketing & Cotton On

Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

Between July 1^st and December 31^st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
US program experienced average growth of 35% MoM

“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.”

Head of Group Digital Marketing, Cotton On Group

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Rakuten Marketing & JanSport

Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

90% YOY increase in search traffic
711% YOY increase in affiliate sales
120% YOY increase in display driven revenue

“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.”

Carolina Gomes, Director, eCommerce at JanSport

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