Affiliate marketing promotes discovery and drives revenue.
Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimised for performance.
The industry has voted us the #1 Affiliate Marketing Network for eight consecutive years, and in 2018 we eclipsed past performance by facilitating more than 110 million orders worldwide.
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The Rakuten Marketing Affiliate Difference
83%used affiliate marketing primarily for the discovery or awareness stage
79%used it for conversion or purchase
79%used it for ongoing customer engagement
Influencer marketing inspires product discovery and brand devotion.
Rakuten Marketing & Bonds
66% Growth in Program Publishers
Upon launching with the Rakuten Affiliate Network, Bonds were working with multiple affiliate networks. In June 2015, Bonds decided to migrate their program and work exclusively with Rakuten Marketing to consolidate the management of their affiliate program and grow revenue through the channel.
- 66% growth in publishers on the program
- Continual publisher recruitment with content and mummy blogger focus
- Ongoing Pacific Brands program growth, launching Berlei and Sheridan affiliate programs on the Rakuten Affiliate Network
“Since migrating exclusively to the Rakuten Affiliate Network, the program has seen consistently strong growth. We have a fantastic relationship with our account manager who has been integral to the expansion of the channel through continually working to provide new opportunities and to promote our brands to the publisher community.”
Head of Online, Pacific Brands
Rakuten Marketing & STYLEBOP.COM
50% Increase in Orders
After years of international growth, luxury fashion retailer STYLEBOP.com decided to focus on global reach through affiliate partnerships. After working successfully with Rakuten Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Asia-Pacific (APAC) and Japanese Affiliate programs with the Network in August 2015.
- Overall orders grew 50% YoY
- Through the careful selection of publishers, the brand has built long-term partnerships with strategic and coherent growth
“We chose Rakuten Affiliate Network in these markets due to their proven expertise in the fashion space and the APAC region. Together with their broad luxury publisher pool and excellent customer services, we were confident that they would have a significant impact on our objective of increasing brand awareness among high-end fashion customers in APAC.”
Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com
Rakuten Marketing & Vinomofo
48% Lift in Revenue
Australian online retail success story Vinomofo were excited to embrace new marketing technology. After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.
- 82% increase in ROAS for prospecting
- 52% increase in conversion rate for prospecting campaign
- Retargeting drove 51% increase in sales volume
- Retargeting click-through rates increased by 25%
“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Marketing have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.”
Kip McMillan, Head of Marketing, Vinomofo
Rakuten Marketing & American Express
Increased Sales by USD$2.5M MoM
Understanding the potential of Korean cross-border trade, American Express Korea forged an exclusive partnership with Rakuten Marketing to create a first-in-market bridge between affiliate advertisers and the “registered card” model. This partnership allows international advertisers to generate brand awareness and grow their consumer base in this highly lucrative region.
The most successful American Express Korea and Rakuten Marketing campaign drove more than USD$2.5M in sales during a one-month period.
- Campaigns increased monthly Korean sales within a target audience by 920%
- The average order value with American Express cardholders in Korea increased by 86%
- Highest-performing campaigns reached close to 6 million Korean consumers.
“Working with Rakuten Marketing Asia Pacific we could forge a partnership that speaks to our target audience and drives significant sales from our cardholders. With the partnership going from strength to strength, we look forward to expanding this project in the coming years to help bring top exposure and brand awareness to even more Rakuten Marketing advertisers in South Korea.”
Marketing Director, American Express Korea
Rakuten Marketing & Cotton On
Affiliate Drives 10% of Online Sales
After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilised their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.
- Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
- Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
- In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
- US program experienced average growth of 35% MoM
“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.”
Head of Group Digital Marketing, Cotton On Group
Rakuten Marketing & Cariloha
68% of Revenue Influenced
To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:
- Returning site visitors spent 50% more than they did previously.
- 68% of total site revenue was influenced by retargeting.
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, VP of Marketing, Cariloha
Rakuten Marketing & PacSun
73% Average New Customer Rate
Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.
To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:
- 73% average new customer rate.
- 321% higher return on ad spend.
- 260% higher conversion rate.
- 72% lower cost per acquisition.
“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”
Eugene Lai, Director of Digital Marketing, PacSun
Rakuten Marketing & M.J. Bale
AMS Package Increases ROAS 69%
M.J. Bale wanted to establish the affiliate channel as a substantial contributor to online sale, one that drives sales inline with industry benchmark standards of ~7% of online revenue. Further to the this, M.J. Bale wanted to facilitate new relationships and work closely with likeminded high-end affiliates. M.J. Bale leveraged the a‘la Carte Marketing services available through the Rakuten Marketing Affiliate Network and took out a Recruit, Activate and Optimise (RAO) package. The RAO package designed to boost M.J. Bale’s affiliate program by providing additional support in the areas of publisher recruitment, activation and optimisation.
Within five months of program launch, affiliate sales drove 11.3% of all online sales for M.J. Bale. The success of the program has given M.J. Bale the confidence in the affiliate channel to explore more innovative publisher models. Further results include:
- Within 5 months of program launch, affiliate sales drove 11.3% of all online sales
- Consistent Month-on-Month growth since launch, averaging 35% MoM
- Return-on-ad-spend (ROAS) increased 69% from January 2018 to April 2018
- J Bale are seeing a now seeing a consistently strong return on their affiliate program
Rakuten Marketing & JanSport
Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.
- 90% YOY increase in search traffic
- 711% YOY increase in affiliate sales
- 120% YOY increase in display driven revenue
“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.”
Carolina Gomes, Director, eCommerce at JanSport
Rakuten Marketing & HP
Social drives $27:1 ROAS
HP Australia leveraged the expertise of the Rakuten Marketing social team to achieve their aggressive growth targets by utilising product intelligence tools for automated social advertising. The Rakuten Marketing social offering integrated product discovery and optimisation with consumer intelligence to drive incremental revenue through prospecting and retargeting campaigns, and then collecting, testing and optimising product-performance data in real-time.
With help from Rakuten Marketing, HP Australia exceeded their desired ROI goal of $15:1 by 44%. Other campaign highlights include:
- 1.6m impressions served throughout the campaign duration
- Click-through-rate of 2.66%
- Average PC ROAS of $6
- ROAS of $27:1
“At HP we value our customers and constantly strive to drive better user experience for them across all channels. Data is at the center of all our decisions. The Rakuten Marketing team has been working with HP for the past 3+ yrs helping to drive higher conversions through display and social retargeting campaigns. Their dedication in understanding the HP business and commitment to work towards achieving our goals have seen some great results over the past years. We continue to see growth and value in this partnership.”
Paromit Mitra, Head of Digital Marketing, HP Omnichannel