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Programmatic Display

Display Advertising that drives performance.

Acquire new customers and boost revenue with our programmatic prospecting and retargeting solutions. Reach and engage your customers where they choose to spend their time – across screens, social media and traditional publishers – and deliver valuable and relevant ads that create compelling and positive experiences they’ll love.

Our team of industry experts will work with you to develop strategies that drive additional revenue, as you increase your customer footprint and drive sales among your expanding and loyal audience.

Our comprehensive reporting, with deep analytics and insights, provides campaign transparency and critical Data for optimisation. It’s the best of both worlds – machine learning combined with human strategy.

Prospecting

Finding new customers starts with having the right Data and prospecting strategy. Leverage crucial insights to reach new audiences with relevant and compelling advertising experiences.

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Retargeting

Supported by machine learning, cross-device reach and impactful dynamic creative, our clients achieve incremental revenue with first-time and repeat customers.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Vinomofo

48% Lift in Revenue

Australian online retail success story Vinomofo were excited to embrace new marketing technology.  After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.

  • 82% increase in ROAS for prospecting
  • 52% increase in conversion rate for prospecting campaign
  • Retargeting drove 51% increase in sales volume
  • Retargeting click-through rates increased by 25%

“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Marketing have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.” – Kip McMillan, Head of Marketing, Vinomofo