Display

Better ads.
Greater influence.

Accurately identify consumers where they choose to spend their time – across screens, social media and traditional publishers. And, take advantage of those moments to engage and influence with data-driven, personalised ads that reflect consumers’ preferences and affinities.

Work with our team of industry experts to develop strategies that deliver proven incremental revenue, as you increase your customer footprint and continually drive sales among your expanding audience.

Audience Acquisition

Finding new customers starts with having the right data and prospecting strategy. Leverage unique purchase and behavioural data from the Rakuten ecosystem – combined with data from trusted partners – to reach new audiences with relevant and compelling advertising experiences.

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Advanced Retargeting

Continually engage consumers and influence them to purchase with advanced retargeting strategies. Supported by machine learning, cross-device reach and impactful dynamic creative, our clients drive incremental revenue with first-time and repeat customers.

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Marketers have a right to transparency.

Our commitment to transparency underscores our commitment to marketers. Visibility into consumer journey and campaign-level insights enables continual optimisation. Be in the know about which touch points and strategies drive conversion, and influence consumers in moments that optimise performance across your entire digital marketing program.

The Rakuten Marketing Display Difference

  • Performance
    Proven results through unique consumer data, proprietary algorithms, cross-device targeting and premium placements.
  • Brand Safety
    Proactive implementation of strict measures to ensure the highest levels of brand safety for all campaigns.
  • Service
    Best-in-class account management with strategic recommendations to grow your business.
  • Insights
    Direct access to in-depth reporting for the insights and increased optimisation, supported by industry experts.
  • Transparency
    Although campaigns are delivered on your behalf, we believe you have the right to know the details of placement and performance.
  • Full-Funnel
    Comprehensive display strategies reach new audiences, drive high-value traffic and increase conversion from site visitors.

Rakuten Marketing & Bonds
66% growth in program publishers

Upon launching with the Rakuten Affiliate Network, Bonds were working with multiple affiliate networks. In June 2015, Bonds decided to migrate their program and work exclusively with Rakuten Marketing to consolidate the management of their affiliate program and grow revenue through the channel.

  • 66% growth in publishers on the program
  • Continual publisher recruitment with content and mummy blogger focus
  • Ongoing Pacific Brands program growth, launching Berlei and Sheridan affiliate programs on the Rakuten Affiliate Network

 

“Since migrating exclusively to the Rakuten Affiliate Network, the program has seen consistently strong growth. We have a fantastic relationship with our account manager who has been integral to the expansion of the channel through continually working to provide new opportunities and to promote our brands to the publisher community.”

Head of Online, Pacific Brands

 

Rakuten Marketing & STYLEBOP.COM
50% increase in orders 

After years of international growth, luxury fashion retailer STYLEBOP.com decided to focus on global reach through affiliate partnerships. After working successfully with Rakuten Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Asia-Pacific (APAC) and Japanese Affiliate programs with the Network in August 2015.

  • Overall orders grew 50% YoY
  • Through the careful selection of publishers, the brand has built long-term partnerships with strategic and coherent growth

 

“We chose Rakuten Affiliate Network in these markets due to their proven expertise in the fashion space and the APAC region. Together with their broad luxury publisher pool and excellent customer services, we were confident that they would have a significant impact on our objective of increasing brand awareness among high-end fashion customers in APAC.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

 

 

Rakuten Marketing & Vinomofo
48% lift in revenue

Australian online retail success story Vinomofo were excited to embrace new marketing technology.  After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.

  • 82% increase in ROAS for prospecting
  • 52% increase in conversion rate for prospecting campaign
  • Retargeting drove 51% increase in sales volume
  • Retargeting click-through rates increased by 25%

 

“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Marketing have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.”

Kip McMillan, Head of Marketing, Vinomofo

 

Trusted by Global Brands
Bonds
Sportscraft
Saba
BBC Store
Appliances Online
Hunter
Papa Johns
Ray-Ban
Virgin Holidays
ASOS
Lorna Jane
Macys
YOOX
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