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Drive retargeting performance with innovative technology and strategies.

Basic retargeting identifies consumers after they leave your site without converting and serves them ads to lead them back to your site.

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Rakuten Marketing advances retargeting with data-driven technology that helps:

Find an engaged audience: Focused on driving conversions, not just clicks, our machine-learning algorithms segment site visitors to find likely-to-convert consumers.

Set an ideal bid: Our advanced bidding strategy combines consumer and publisher behaviour to maximise efficiency and determine the right ad to serve at the perfect price.

Serve intelligent creative: Maximise basket value by showcasing products that are both high-value and relevant in ads that reflect your brand identity.
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Intelligent Measurement Matters
for Advanced Retargeting

Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping increase insights into:

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    Understand the incremental value of impressions and the impact they have on sales in other channels.
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    Influence of Retargeting
    Recognise the immediate value of retargeting and how it influences potential customers along their buying journey.
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    Lifetime Value
    Uncover deeper views of display performance beyond last-click measurement, including lifetime value.

Keys to Driving Incremental Revenue
with Rakuten Marketing Display

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    Serve the most effective ads in the right place with data-driven machine-learning algorithms.
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    Dynamic Creative
    Replace A/B testing with dynamic creative intelligence and optimisation technology.
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    Optimise your campaigns with real-time, transparent reporting using our insights and attribution platform.
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    Industry Experts
    Monitor and analyse your campaigns in ways technology can’t with the help of industry experts.
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    Brand Safety
    Ensure brand safety across devices using our premium inventory partnerships.
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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.


“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

Lorna Jane
Virgin Holidays
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