At the heart of everything we do is a commitment to delivering experiences people love. All the investments we make are towards better understanding the advertising that delights consumers, and continually improving their experiences with the insights we gain.
Rakuten Marketing Data pulls aggregated and pseudonymised insights from diverse resources to bring to life the patterns that shape consumer interests, needs and preferences. We leverage this data in a way that complies with global regulations, Privacy by Design, and data minimalisation, in an effort to determine who is most likely to have interest in your brand.
This valuable, compliant data is comprised of several sources, including:
- Rakuten Ecosystem Data – Through our access to unique insights spanning the Rakuten ecosystem, comprising of more than 70 companies worldwide, we’re able to create higher performing audience segments that get your brand in front of consumers with relevant desires and interests.
- Rakuten Marketing Historical User Data – Understanding where your consumers are in their purchase journey, from discovery to conversion, tells a story about how your campaigns are working together to drive success aligned with true business objectives.
- Rakuten Marketing Performance – With every impression, engagement or click, our performance data brings to life the behaviour that shapes consumers’ real-time relationship with your brand.
- Product Feed – Data from your product feed lets us deliver more personalised ad experiences, customised with the products that best align with consumers’ interests.
- Audience Data – No one knows your customers better than you do. We’ll use your customer data as an asset to ensure we’re finding consumers whose behaviours and interests reflect your best customers, and then deliver real-time offers personalised to their experience.
- Rakuten Marketing Partner Data – Data from our trusted partners supplements our insights and broadens our reach while bringing potential customers into sharper focus.
We Put Privacy First
Rakuten Marketing is dedicated to delivering advertising that adds value to consumers’ shopping experiences. This includes respect for their right to choose how their data is used online. At Rakuten Marketing, we follow all laws and policies that regulate global data privacy, and strive to set best-in-class standards for reaching consumers with ads that are relevant and useful.
- Honouring Consumer Choice – We’ve determined that the best way to process data is to give consumers a choice in how their data is being used. For the EU, this means gaining consumer consent. In the US, this means complying with NAI and DAA standards for ad choices, including opt-out. This protects the data you collect today in a future governed by stricter privacy laws, and also gives the consumer a choice in how their data is being used online.
- Consent Management Platform (CMP) – Our CMP is offered at no cost and is fully customisable, designed so you can align it with your brand voice and aesthetic, and to give you choices in how you gain consumer consent. Created with industry best practices in mind, our CMP is founded on the IAB framework, and was built in collaboration with a consortium of experts from across the ecosystem.
- Privacy by Design – Incorporating privacy into everything we do has been part of our nature for years. We’re long-time members of the NAI and DAA, and have always upheld the highest standards for consumer privacy and choice. As the world adopts new privacy regulations, it’s more important than ever that Privacy by Design is at the core of everything we do, so that we can be a trusted partner for brands, and a trusted resource for consumers.
- Data Minimalisation – At Rakuten Marketing, we’re committed to processing only the minimal amount of data needed to conduct our business. We aggregate and narrow our data resources to only include the information that is most necessary.
- Aggregated and Pseudonymised Data – All the data we collect, across every source, is aggregated and mixed, and assigned a pseudonymised ID, meaning that a non-identifiable alias is used in place of data that could be traced back to consumers. This helps us identify the patterns in consumer behaviour that lets us customise and improve online experiences.