Rakuten Marketing Bolsters Asia-Pacific Footprint with Singapore Expansion

The leading performance marketing company offers affiliate, attribution and display technologies and services aimed at helping brands win in the online space

Singapore, 20 July 2017 – Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing and a division of Rakuten Inc., today announced the expansion of its Singapore operations, with plans to continue its momentum in the Asia-Pacific market by offering its world leading performance marketing services to local brands. With a growing multi-lingual team based locally, the strengthened  investment  in Singapore by Rakuten Marketing will provide integrated marketing solutions that span affiliate, and display – in line with strong growth forecasts for online advertising in Singapore[1]. Across its integrated marketing solutions, Rakuten Marketing provides its proprietary attribution and insights platform, Cadence, to all clients so they are empowered to maximise their digital investment across devices with complete transparency.

The expansion of Rakuten Marketing Singapore will further tap into the burgeoning digital advertising market, as forecasts have put online ad spend in Singapore to grow at a strong 11% compound annual growth rate over the next five years, while spend throughout Asia-Pacific will increase 53%1. By 2020, industry watchers put digital’s proportion of total advertising outlays at 30.8%, up from the current 23.8%[2].

Singapore currently has one of the highest digital consumption rates in the world, with an estimated three in four people using the Internet regularly2. With Rakuten Marketing, brands and retailers will be able to unify the entire online advertising experience from discovery to purchase, and deliver impactful campaigns that move consumer sentiment and preference.

According to Tony Zito, CEO, Rakuten Marketing, “There is a tremendous amount of opportunity for advertisers in the Asia-Pacific region, and we are thrilled to be expanding our presence in a market where we can empower marketers to maximise that potential. Our history of success in delivering incremental revenue for our clients through technology and innovation that enhances consumer shopping experiences on a global stage makes us uniquely positioned to drive success for clients in Singapore and surrounding regions.”

Rakuten Marketing global integrated marketing solutions include Rakuten Marketing Affiliate Network, and Rakuten Marketing Display. Its proprietary attribution and performance insights platform, Cadence, empowers marketers with the transparency needed to optimise performance across all its solutions, and to turn every consumer touch point into an opportunity to maximise performance. All Rakuten Marketing solutions, tools and services are bolstered by proprietary technology, unique data, services and insights:

  • Rakuten Marketing Affiliate: The world’s number one ranked affiliate network, Rakuten Marketing is leading affiliate innovation as it uncovers new opportunities for advertisers and publishers to more effectively reach new audiences and influence repeat purchases. Rakuten Marketing Affiliate has facilitated over 100 million orders, and paid over US$1 billion in affiliate publisher commissions worldwide in 2016.
  • Rakuten Marketing Display: A full-funnel programmatic solution delivering ads that engage and influence consumers throughout the path-to-purchase using sophisticated data-driven audience acquisition and advanced retargeting strategies. In Asia-Pacific, Rakuten Marketing Display has seen 88% year-on-year growth, as it continually drives incremental revenue for its clients.
  • Cadence: The proprietary attribution and insights platform provided to all Rakuten Marketing clients, at no additional cost, gives marketers a holistic view of campaign performance. The data and insights gathered maximises clients’ digital investment across devices with complete transparency, and empowers them to create the best ad experiences possible for consumers.

Anthony Capano, Managing Director, Rakuten Marketing Asia-Pacific, said: “Outside of Japan we have been operating in the wider Asia-Pacific region since 2012, and we have had great success in helping Australian, US and UK retailers expand into Asia. Now we’ve expanded our team in Singapore and are ready to help advertisers throughout Singapore and Asia navigate the complex digital landscape and drive growth for our clients”.

In Asia-Pacific, Rakuten Marketing is the preferred choice of brands and retailers looking to embrace digital. The company has seen 87% year-on-year business growth, with global brands like Hilton Worldwide, Macy’s, STYLEBOP.com, Bonds, Saks and Bloomingdales.


About Rakuten Marketing

Rakuten Marketing’s industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, spanning affiliate and display, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, Singapore, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at https://rakutenmarketing.com/en-au/. 

Press Contacts

Rakuten Marketing

Rhiannon Farrar

+61 (02) 8274 5112


Hill+Knowlton Strategies

Lim Guan Ling

+65 6390 3328


Source: Global entertainment and media outlook 2017-2021: Singapore highlights, PwC, Ovum. Retrieved from: https://www.pwc.com/sg/en/publications/global-entertainment-media-outlook.html

[2] Source: Ad Spending in Southeast Asia: New Forecasts for an Emerging Digital Region, eMarketer Inc. Retrieved from: http://iab.sg/wp-content/uploads/2017/04/AdSpend-Report.pdf