Search

Paid search reaches consumers across the funnel.

Whether they are discovering new products or ready to make a purchase, engage consumers with data-driven ads and a paid search strategy that influences across devices and platforms.

Our consultative approach leverages proprietary audience and product data, advanced bidding algorithms and valuable insights from an expert team dedicated to your success. We optimise our strategy to ensure your performance goals are met and to maximise incremental revenue from your search marketing strategy.

Paid Search

Work with a team of industry experts to develop a paid search program that reaches new audiences and leverages customised audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms.

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Product Listing Ads

Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with product listing ads. Product feed optimisation ensures your ads surface PLAs personalised based on consumers’ interests and affinities

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The Rakuten Marketing Search Difference

  • Unique Data
    Proprietary audience and product data, along with custom audience segmentation optimise your search strategy.
  • Partnership
    As a Google Premier Partner and Bing Preferred Partner, we have exclusive access to training, marketing and technology support.
  • Service
    Best-in-class account management with strategic recommendations to grow your business.
  • Performance
    Proven results through unique consumer data, proprietary algorithms, cross-device targeting and premium placements.
  • Bidding
    Advanced bidding algorithms and unique data create cost savings and optimise your bidding strategy for optimal performance.
  • Search Insights
    Visibility into consumer journey data provides insight into how search performs in concert with other marketing channels.
Rakuten Marketing is
a Google Premier Partner & a Bing Preferred Partner

Our paid search audit reveals opportunities for increased revenue.

Let our team of search experts conduct a search audit, which includes analysis of your current paid search and PLA strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency and return, missed cross-channel optimisation between PLAs and paid search and poor account structure that can result in increased costs.

 

*$40,000 monthly minimum applies.

Rakuten Marketing & Bonds
66% growth in program publishers

Upon launching with the Rakuten Affiliate Network, Bonds were working with multiple affiliate networks. In June 2015, Bonds decided to migrate their program and work exclusively with Rakuten Marketing to consolidate the management of their affiliate program and grow revenue through the channel.

  • 66% growth in publishers on the program
  • Continual publisher recruitment with content and mummy blogger focus
  • Ongoing Pacific Brands program growth, launching Berlei and Sheridan affiliate programs on the Rakuten Affiliate Network

 

“Since migrating exclusively to the Rakuten Affiliate Network, the program has seen consistently strong growth. We have a fantastic relationship with our account manager who has been integral to the expansion of the channel through continually working to provide new opportunities and to promote our brands to the publisher community.”

Head of Online, Pacific Brands

 

Rakuten Marketing & STYLEBOP.COM
50% increase in orders 

After years of international growth, luxury fashion retailer STYLEBOP.com decided to focus on global reach through affiliate partnerships. After working successfully with Rakuten Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Asia-Pacific (APAC) and Japanese Affiliate programs with the Network in August 2015.

  • Overall orders grew 50% YoY
  • Through the careful selection of publishers, the brand has built long-term partnerships with strategic and coherent growth

 

“We chose Rakuten Affiliate Network in these markets due to their proven expertise in the fashion space and the APAC region. Together with their broad luxury publisher pool and excellent customer services, we were confident that they would have a significant impact on our objective of increasing brand awareness among high-end fashion customers in APAC.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

 

 

Rakuten Marketing & Vinomofo
48% lift in revenue

Australian online retail success story Vinomofo were excited to embrace new marketing technology.  After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.

  • 82% increase in ROAS for prospecting
  • 52% increase in conversion rate for prospecting campaign
  • Retargeting drove 51% increase in sales volume
  • Retargeting click-through rates increased by 25%

 

“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Marketing have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.”

Kip McMillan, Head of Marketing, Vinomofo

 

Trusted by Global Brands
Bonds
Sportscraft
Saba
BBC Store
Appliances Online
Hunter
Papa Johns
Ray-Ban
Virgin Holidays
ASOS
Lorna Jane
Macys
YOOX
Ready to Get Started?
Contact Us Today.