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Activation

Engage your customers with connected experiences.

Gaining first-time customers is essential. But when customers come back to buy time and time again – that’s what truly moves the needle for your business.

Leveraging our Data and self-learning technology, Rakuten Marketing provides the ability to not only engage customers, but to re-engage them. To be where they are in moments that matter. To suggest what they’re ready for. To remind them about what they love. To turn one-off buyers into repeat customers.

Products that Deliver Your Activation Strategy

Affiliate

The right content is key to building engaging connections with consumers, and with more than 150,000 publisher partners, the Rakuten Marketing Affiliate network is the global leader. And with technology-driven targeting and real-time insight, we enable placement and visibility for your message where it will drive the best results.

According to brands surveyed by Forrester Research, 79% use affiliate marketing for the conversion or purchase stages of their marketing programs.

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Retargeting

Once is not enough. The Rakuten Marketing retargeting product, powered by dynamic AI and machine learning, re-engages your customers with compelling and relevant marketing experiences – helping you intelligently reach customers who are more likely to engage and, ultimately, buy. It’s about bringing them back time and again, for all the right reasons.

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Search

Reaching and influencing customers requires an insightful search strategy, supported by a team of industry experts. Our advanced algorithms scale millions of keyword bidding decisions to make your campaigns more intelligent and to make your budgets work harder. With transparent reporting and insights, you’ll have a clear picture of how your search campaigns are engaging users and turning them into paying customers.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & American Express

Increased Sales by USD$2.5M MoM

Understanding the potential of Korean cross-border trade, American Express Korea forged an exclusive partnership with Rakuten Marketing to create a first-in-market bridge between affiliate advertisers and the “registered card” model. This partnership allows international advertisers to generate brand awareness and grow their consumer base in this highly lucrative region.

The most successful American Express Korea and Rakuten Marketing campaign drove more than USD$2.5M in sales during a one-month period.

  • Campaigns increased monthly Korean sales within a target audience by 920%
  • The average order value with American Express cardholders in Korea increased by 86%
  • Highest-performing campaigns reached close to 6 million Korean consumers.

“Working with Rakuten Marketing Asia Pacific we could forge a partnership that speaks to our target audience and drives significant sales from our cardholders. With the partnership going from strength to strength, we look forward to expanding this project in the coming years to help bring top exposure and brand awareness to even more Rakuten Marketing advertisers in South Korea.” – Marketing Director, American Express Korea