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Turn customers into believers.

New customers are nice. Repeat customers are better. And even better than that? Customers who connect so completely with your brand and offer that they become brand advocates.

With our unique Data, custom AI technology and insightful strategy, we can help you create authentic and personalised interactions across channels, platforms and devices. The result? You can nurture and deepen your relationships, turning customers into believers.

Products That Deliver Your Advocacy Strategy


The key to building loyalty is connecting to the customer with targeted, relevant offers and content that enhance their interest. The expansive reach of our global network, combined with our industry-leading affiliate product, ensures placements that consistently reach your valued shoppers.

According to brands surveyed by Forrester Research, 79% use affiliate marketing for ongoing customer engagement.

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Strategic retargeting campaigns facilitate meaningful experiences between customers and your brand. These are the experiences that grow your relationships and turn an occasional shopper into a loyal one.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & JanSport


Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

  • 90% YOY increase in search traffic
  • 711% YOY increase in affiliate sales
  • 120% YOY increase in display driven revenue

“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.” – Carolina Gomes, Director, eCommerce at JanSport