New customers are nice. Repeat customers are better. And even better than that? Customers who connect so completely with your brand and offer that they become brand advocates.
With our unique Data, custom AI technology and insightful strategy, we can help you create authentic and personalised interactions across channels, platforms and devices. The result? You can nurture and deepen your relationships, turning customers into believers.
Tools, Teams & Technology That Achieve Advocacy
The power of your CRM data, boosted with rich partner data, delivers valuable experiences across your brand and its fans.
We help you understand the patterns of individuals and whole audiences in real time, for richer connections and more control.
Teams of innovators continually evolve our multi-channel products to ensure you’re in touch with your most valued customers.
Proprietary and proven AI algorithms help you create rich and meaningful connections at scale.
Our industry-leading network enables you to connect with diverse audiences on their own terms across channels.
Our marketing strategists work with you to get the most from technology and Data.
Products That Deliver Your Advocacy Strategy
The key to building loyalty is connecting to the customer with targeted, relevant offers and content that enhance their interest. The expansive reach of our global network, combined with our industry-leading affiliate product, ensures placements that consistently reach your valued shoppers.
According to brands surveyed by Forrester Research, 79% use affiliate marketing for ongoing customer engagement.
Strategic retargeting campaigns facilitate meaningful experiences between customers and your brand. These are the experiences that grow your relationships and turn an occasional shopper into a loyal one.
Real-World Results from Rakuten Marketing
Rakuten Marketing & JanSport
Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.
- 90% YOY increase in search traffic
- 711% YOY increase in affiliate sales
- 120% YOY increase in display driven revenue
“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.” – Carolina Gomes, Director, eCommerce at JanSport