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Affiliate

Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimised for performance.

The industry has voted us the #1 Affiliate Marketing Network for eight consecutive years, and in 2018 we eclipsed past performance by facilitating more than 110 million orders worldwide.

 

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Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.

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Publisher Solutions

Partner with recognised brands and earn commissions directly from your site.

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The Rakuten Marketing Affiliate Difference

  • An icon of a diamond ring
    Quality
    Comprehensive screening and monitoring ensure the quality of your affiliate programme partners.
  • A Graphic design of a mobile phone
    Technology
    Products and tools that make affiliate marketing easier to implement, measure and optimise.
  • A trophy icon with a star in the center
    Service
    Best-in-class account management with strategic recommendations to grow your business.
  • An icon of a desktop with graph data and an up arrow
    Attribution & Insights
    Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
  • A sphere with dots and lines connecting
    Reach
    Our affiliate network can process payments to 202 countries/regions in 25 currencies.
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Affiliate marketing drives performance across the funnel.
According to brands surveyed by Forrester Research:
  • 83%
    used affiliate marketing primarily for the discovery or awareness stage
  • 79%
    used it for conversion or purchase
  • 79%
    used it for ongoing customer engagement

Influencer marketing inspires product discovery and brand devotion.

New Audiences
84%
traffic driven by influencers are new customers.
Cost Per Acquisition
77%
lower cost per visit from an influencer than other publisher types.
Influencer Consumer Journeys
53%
start with an influencer engagement.
Consumer Engagement
8
pages viewed on average when referred by an influencer.
  • An Icon of a human with head and shoulders and long hair
    Influencer Campaign Management
    Comprehensive programme management, influencer recruitment, detailed reporting and actionable insights for each campaign.
  • An icon of a human head and shoulders
    Blogger & Client Networking
    Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
  • An icon of a gift with a bow on top
    Exclusive Bonus Box
    Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.
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Rakuten Marketing & Whistles
5x Greater Attributable Revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.

 

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Rakuten Marketing & STYLEBOP.com
80% Increase in Sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY

 

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

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Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

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Rakuten Marketing & Meli Melo

Founded in 2005, Meli Melo is a British luxury handbag and accessories brand. Meticulously crafted in Italian leathers which are renowned for their distinctive shapes and impeccable construction. Due to an increasingly competitive market, Meli Melo’s growth had started to decline. With a need to be smarter with its marketing budget, Meli Melo looked to Rakuten Marketing to develop an integrated and agile marketing strategy across affiliate, display and search, with the aim to achieve 20% growth YoY in sales while maintaining a healthy return on ad spend (ROAS).

Thanks to this approach, Meli Melo’s performance and growth continue to soar, delivering results and significant changes for the business:

  • Top-line revenue for Q4 increased by +34% YoY
  • Revenue from channels managed by Rakuten Marketing grew to 69%, +176% YoY
  • A ROAS of £8 for every marketing pound spent with Rakuten Marketing during Q4 2018

 

“We partnered with Rakuten Marketing at a crucial time for our brand when our ecommerce revenues were falling. We have always been a very ROI focused business and this integrated marketing strategy has exceeded my expectations, delivering a unified approach to performance marketing which was the absolute goal I had in mind.”

Doug Ker, CEO, Meli Melo

Trusted by Global Brands
Bally
Clarins
Farfetch
Hunter
Virgin Holidays
Whistles
Spartan
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