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Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimised for performance.

The industry has voted us the #1 Affiliate Marketing Network for seven consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.

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Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.


Publisher Solutions

Partner with recognised brands and earn commissions directly from your site.


The Rakuten Marketing Affiliate Difference

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    Comprehensive screening and monitoring ensure the quality of your affiliate programme partners.
  • A Graphic design of a mobile phone
    Products and tools that make affiliate marketing easier to implement, measure and optimise.
  • A trophy icon with a star in the center
    Best-in-class account management with strategic recommendations to grow your business.
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    Attribution & Insights
    Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
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    Our affiliate network can process payments to 202 countries/regions in 25 currencies.
  • Graphic Design of a shop's store front
    Feed Management
    Data feed solution, PopShops, allows publishers to offer product comparison and advertisers to create feeds to increase product distribution.
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Affiliate marketing drives performance across the funnel.
According to brands surveyed by Forrester Research:
  • 83%
    used affiliate marketing primarily for the discovery or awareness stage
  • 79%
    used it for conversion or purchase
  • 79%
    used it for ongoing customer engagement

Influencer marketing inspires product discovery and brand devotion.

New Audiences
traffic driven by influencers are new customers.
Cost Per Acquisition
lower cost per visit from an influencer than other publisher types.
Influencer Consumer Journeys
start with an influencer engagement.
Consumer Engagement
pages viewed on average when referred by an influencer.
  • An Icon of a human with head and shoulders and long hair
    Influencer Campaign Management
    Comprehensive programme management, influencer recruitment, detailed reporting and actionable insights for each campaign.
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    Blogger & Client Networking
    Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
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    Exclusive Bonus Box
    Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.
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Rakuten Marketing & Whistles
5x greater attributable revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue


Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.


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Rakuten Marketing & Ray-Ban
Exceeding ROI goals by 2.8x

In order to target site abandoners across desktop, mobile and tablet, Ray-Ban worked with Rakuten Marketing and iProspect to implement a cross-device display campaign using proprietary identification capabilities.

  • £15:1 ROI for cross-device campaign
  • Exceeded ROI goal by 2.8x


In addition to surpassing performance goals, the campaign delivered customer journey insights. Campaign data revealed that 49% of desktop conversions started on another device despite mobile amounting to 60% of Ray-Ban’s traffic.

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Rakuten Marketing & Papa John's
£2:1 ROAS for hyper-local prospecting

Rakuten Marketing implemented a dual strategy for Papa John’s to increase local brand awareness and purchases. The strategies included a hyper-local mobile prospecting campaign and a cross-device retargeting campaign that were further refined by time-of-day targeting.

  • £2:1 ROAS for mobile campaign at £15 cost per order
  • £22:1 ROAS for cross-device campaign at £1.60 CPO
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Rakuten Marketing & Decathlon
5.5x uplift in display attributed orders

Decathlon worked with Rakuten Marketing to optimise their display campaign performance using Cadence insights. The incorporation of these insights allowed the performance of each display strategy to be accurately measured across the entire user journey.

  • 2x uplift in display attributed revenue
  • 5x uplift in display attributed orders
  • £24.93 attributed ROAS across two display strategies
  • 40% higher AOV for converting journeys influenced by display, compared with the site average


The unique ability to measure the true performance of display through Cadence allowed Decathlon to reallocate spend to top-performing channels and strategies.

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Rakuten Marketing &
80% increase in sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY


“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager,


Trusted by Global Brands
Papa Johns
Virgin Holidays
Ready to Get Started?
Contact Us Today.