By combining our artificial intelligence and comprehensive Data, we help you tune in to an audience that might have tuned out. With our intelligent campaigns, consumers don’t feel like you found them, they feel like they found you, enabling you to build an authentic relationship from the first interaction.
Fuelled by Artificial Intelligence, Our Prospecting Can:
Identifying new customers who will purchase and become loyal needs a deep understanding of behaviours, likes and interests.
Our Data and AI deliver ads that influence consumers who don’t know about your brand, but who are likely to engage and buy again.
A comprehensive approach to reporting and measurement allows marketers to better evaluate acquisition costs and benefits.
Marketers Need a Smarter Way to Find New Customers
Brands need customers who will drive the most growth for their business through brand loyalty and repeat purchases. Rakuten Marketing helps marketers identify these customers through our unique prospecting product.
By using AI, marketers can leverage predictive models to find shoppers who may not be obvious customers, but who will actually be quite responsive to their brand. AI also identifies which of these consumers are most likely to become brand-loyal and help drive business.
Pseudonymised, aggregated data from the Rakuten ecosystem provides an insightful view of shopper behaviours. This includes consumer preferences, location data and purchase behaviour that connects first-, second- and third-party data to discover new audiences.
Safeguards protect brand identity and limit the impact of fraud by validating that prospecting ads are targeting real consumers, not bots. Frequency capping limits the number of ads served to deliver a better brand experience.
A combination of strategy and execution helps to deliver performance and fuel growth. Campaigns are optimised to engage audiences that are likely to convert and become repeat customers.
Consumer journey insights provide visibility into all touchpoints, not just those from prospecting campaigns. This level of transparency makes it easier to see what influences consumers to purchase.
Real-World Results from Rakuten Marketing
Rakuten Marketing & PacSun
73% Average New Customer Rate
Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.
To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:
- 73% average new customer rate.
- 321% higher return on ad spend.
- 260% higher conversion rate.
- 72% lower cost per acquisition.
“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.” – Eugene Lai, Director of Digital Marketing, PacSun