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Retargeting

Innovative technology and pioneering strategies.

Our advanced machine learning algorithms leverage user attributes and behavioural signals to re-engage consumers with relevant, valuable messages, enabling you to build deeper connections with each interaction.

Advanced Targeting

With other providers, retargeting can often be a one-size-fits-all approach, which involves serving generic ads, without any segmentation or differentiation. We do things differently. Rakuten Marketing elevates retargeting with multi-dimensional campaigns and Data-driven strategies to create effective, personalised ads for each visitor.

1

Machine-learning algorithms find engaged audiences by segmenting site visitors, driving conversions, not just clicks.

2

Our advanced bidding platform combines consumer and publisher habits to find the right place for the right ad.

3

Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost purchases.

Intelligent Measurement Matters

Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping to increase insights into:

Real-World Results from Rakuten Marketing

Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha