Accurately identify consumers where they choose to spend their time – across screens, social media and traditional publishers. And, take advantage of those moments to engage and influence with data-driven, personalised ads that reflect consumers’ preferences and affinities.
Work with our team of industry experts to develop strategies that deliver proven incremental revenue, as you increase your customer footprint and continually drive sales among your expanding audience.
Finding new customers starts with having the right data and prospecting strategy. Leverage unique purchase and behavioural data from the Rakuten ecosystem – combined with data from trusted partners – to reach new audiences with relevant and compelling advertising experiences.Get Started
Continually engage consumers and influence them to purchase with advanced retargeting strategies. Supported by machine learning, cross-device reach and impactful dynamic creative, our clients drive incremental revenue with first-time and repeat customers.LEARN MORE
Our commitment to transparency underscores our commitment to marketers. Visibility into consumer journey and campaign-level insights enables continual optimisation. Be in the know about which touch points and strategies drive conversion, and influence consumers in moments that optimise performance across your entire digital marketing programme.
The Rakuten Marketing Display Difference
Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.
Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.
In order to target site abandoners across desktop, mobile and tablet, Ray-Ban worked with Rakuten Marketing and iProspect to implement a cross-device display campaign using proprietary identification capabilities.
In addition to surpassing performance goals, the campaign delivered customer journey insights. Campaign data revealed that 49% of desktop conversions started on another device despite mobile amounting to 60% of Ray-Ban’s traffic.
Rakuten Marketing implemented a dual strategy for Papa John’s to increase local brand awareness and purchases. The strategies included a hyper-local mobile prospecting campaign and a cross-device retargeting campaign that were further refined by time-of-day targeting.
Decathlon worked with Rakuten Marketing to optimise their display campaign performance using Cadence insights. The incorporation of these insights allowed the performance of each display strategy to be accurately measured across the entire user journey.
The unique ability to measure the true performance of display through Cadence allowed Decathlon to reallocate spend to top-performing channels and strategies.
After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.
“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”
Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com