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Retargeting

Re-engage and influence consumers with advanced retargeting

As a marketer you are expected to drive hefty growth against business targets. Retargeting is key strategy to support that growth. As your trusted partner, we can provide you with innovative ads optimised for effortless influence, fueled by data-driven strategies that maximise performance.

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Advance your retargeting with Rakuten Marketing and utilise technology that helps:

Find an engaged audience: Focused on driving conversions, not just clicks, our machine-learning algorithms segment site visitors to find likely-to-convert consumers.

Set an ideal bid: Our advanced bidding strategy combines consumer and publisher behavior to maximise efficiency and determine the right ad to serve at the perfect price.

Serve intelligent creative: Maximise basket value by showcasing products that are both high-value and relevant in ads that reflect your brand identity.
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Intelligent Measurement Matters
for Advanced Retargeting

Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping increase insights into:

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    Impressions
    Understand the incremental value of impressions and the impact they have on sales in other channels.
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    Influence of Retargeting
    Recognise the immediate value of retargeting and how it influences potential customers along their buying journey.
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    Lifetime Value
    Uncover deeper views of display performance beyond last-click measurement, including lifetime value.

Keys to Driving Incremental Revenue
with Rakuten Marketing Display

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    Machine-Learning
    Serve the most effective ads in the right place with data-driven machine-learning algorithms.
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    Dynamic Creative
    Replace A/B testing with dynamic creative intelligence and optimisation technology.
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    Insights
    Optimise your campaigns with real-time, transparent reporting using our insights and attribution platform.
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    Industry Experts
    Monitor and analyse your campaigns in ways technology can’t with the help of industry experts.
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    Brand Safety
    Ensure brand safety across devices using our premium inventory partnerships.
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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

Hunter
Papa Johns
Ray-Ban
Bally
Clarins
Decathlon
Farfetch
Lipsy
Virgin Holidays
Whistles
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