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Integrated Marketing

Take a holistic approach to your marketing.

Drive incremental revenue when you integrate our collection of solutions into a cohesive digital marketing program. With strategic services, our proprietary consumer journey insights platform and a single services team, we manage and optimise your spend across all digital channels. The data and insights we gather from each of our solutions maximises your total digital investment across devices with complete transparency.

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Insights drive performance.

The complexity of the consumer experience is matched only by the complexity it creates for marketers. Visibility into the experiences that drive performance — online, offline, in-store and across screens — allows you to maximise the value of your digital marketing investments. Cadence, our marketing insights platform, is available to all clients and empowers marketers to turn every consumer touch point into an opportunity to drive optimal performance.

Infograph showing an audience increase of 67.9%

Integrated Marketing

  • Affiliate
    Global premium affiliate network ranked #1 seven years in a row.
  • Display
    Acquisition and premium retargeting strategies to find new customers and maximise marketing ROI.
  • Search
    Search and product listing ads optimised by industry experts.
  • Affiliate
    Global premium affiliate network ranked #1 seven years in a row.
  • Display
    Acquisition and premium retargeting strategies to find new customers and maximise marketing ROI.
  • Search
    Search and product listing ads optimised by industry experts.
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Rakuten Marketing & Whistles
5x Greater Attributable Revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.

 

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Rakuten Marketing & STYLEBOP.com
80% Increase in Sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY

 

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

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Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Meli Melo

Founded in 2005, Meli Melo is a British luxury handbag and accessories brand. Meticulously crafted in Italian leathers which are renowned for their distinctive shapes and impeccable construction. Due to an increasingly competitive market, Meli Melo’s growth had started to decline. With a need to be smarter with its marketing budget, Meli Melo looked to Rakuten Marketing to develop an integrated and agile marketing strategy across affiliate, display and search, with the aim to achieve 20% growth YoY in sales while maintaining a healthy return on ad spend (ROAS).

Thanks to this approach, Meli Melo’s performance and growth continue to soar, delivering results and significant changes for the business:

  • Top-line revenue for Q4 increased by +34% YoY
  • Revenue from channels managed by Rakuten Marketing grew to 69%, +176% YoY
  • A ROAS of £8 for every marketing pound spent with Rakuten Marketing during Q4 2018

 

“We partnered with Rakuten Marketing at a crucial time for our brand when our ecommerce revenues were falling. We have always been a very ROI focused business and this integrated marketing strategy has exceeded my expectations, delivering a unified approach to performance marketing which was the absolute goal I had in mind.”

Doug Ker, CEO, Meli Melo

Farfetch
Clarins
Whistles
Hunter
Virgin Holidays
Bally
Spartan
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