Service, technology and proven performance cited as superior qualities by advertisers, publishers and agencies
LONDON, UK. (January 17, 2017) – The largest research survey in the performance marketing industry, the mThink survey, has named Rakuten Marketing Affiliate Network the world’s top network for the sixth year in a row.
The result is drawn from the responses of more than 20,000 online advertisers, publishers and agencies in the affiliate industry, with input from the Blue Ribbon Panel of industry experts and mThink’s own research. The result is the Blue Book Top 20 Affiliate Networks, as chosen by the world-wide performance marketing community.
“It is an honor to receive this award that is based on a survey of advertisers, publishers and fellow industry experts,” said Adam Weiss, GM and SVP of Rakuten Affiliate Network. “As affiliate marketing evolves alongside modern technology, we pride ourselves in innovating ahead of the curve, but also in remaining true to what is considered the core of affiliate marketing. The ability to look ahead, combined with years of experience, creates maximum value for our publishers and advertisers.”
With some 400 networks included for consideration, the survey looks at reputation, influence, clientele, popularity and scale when choosing a network, in addition to aggregated expert views, traffic data and measures of industry influence. In particular, Rakuten Marketing’s work strengthening the US and global networks has contributed in another consecutive victory.
“Rakuten Affiliate Network has continued to build enthusiastic support from clients, attracting almost double the number of ‘favorite network’ votes from advertisers than their nearest competitor network,” said Chris Trayhorn, CEO of mThink. “On the publisher side, service levels and the reliability of their technology and tracking put Rakuten Affiliate Network ahead of their competitors. These are areas the Blue Book has found a consistent advantage for Rakuten Affiliate Network over the last six years. The gap does not appear to be closing and in fact has widened during that period — an indication of how Rakuten’s sustained investment in technology has built customer loyalty over time.”
About Rakuten Marketing
Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realise the full potential of their campaigns across display, affiliate & social channels. Our clients are looking to work with a transparent partner who can help them increase the efficiency and performance of their campaigns. These campaigns are supported by a robust platform that includes our own attribution & retargeting technology, unique data and advanced user identification capabilities.
Integrated multichannel solutions, along with our unique data insights and unparalleled client focus, equip marketers to deliver ad experiences that engage and influence across a global network.
Rakuten Marketing is backed by Rakuten, Inc. one of the world’s leading Internet service companies. With UK offices in London and Brighton, the company is headquartered in New York City, with additional offices in Australia, Brazil, Japan, and throughout the United States.
About mThink Blue Book
The Blue Book is a research-based ranking of the leading performance marketing networks in the world. Online advertisers and publishers use it every day to select network partners that will help them to drive sales and increase profits. Learn more at http://mthink.com/top-20-networks/.