Search

Paid search reaches consumers across the funnel.

Whether they are discovering new products or ready to make a purchase, engage consumers with data-driven ads and a paid search strategy that influences across devices and platforms.

Our consultative approach leverages proprietary audience and product data, advanced bidding algorithms and valuable insights from an expert team dedicated to your success. We optimise our strategy to ensure your performance goals are met and to maximise incremental revenue from your search marketing strategy.

Paid Search

Work with a team of industry experts to develop a paid search program that reaches new audiences and leverages customised audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms.

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Product Listing Ads

Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with product listing ads. Product feed optimisation ensures your ads surface PLAs personalised based on consumers’ interests and affinities

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The Rakuten Marketing Search Difference

  • Unique Data
    Proprietary audience and product data, along with custom audience segmentation optimise your search strategy.
  • Partnership
    As a Google Premier Partner and Bing Preferred Partner, we have exclusive access to training, marketing and technology support.
  • Service
    Best-in-class account management with strategic recommendations to grow your business.
  • Performance
    Proven results through unique consumer data, proprietary algorithms, cross-device targeting and premium placements.
  • Bidding
    Advanced bidding algorithms and unique data create cost savings and optimise your bidding strategy for optimal performance.
  • Search Insights
    Visibility into consumer journey data provides insight into how search performs in concert with other marketing channels.
Rakuten Marketing is
a Google Premier Partner & a Bing Preferred Partner

Our paid search audit reveals opportunities for increased revenue.

Let our team of search experts conduct a search audit, which includes analysis of your current paid search and PLA strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency and return, missed cross-channel optimisation between PLAs and paid search and poor account structure that can result in increased costs.

 

*$40,000 monthly minimum applies.

Rakuten Marketing & Whistles
5x greater attributable revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue

 

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.

 

Rakuten Marketing & Ray-Ban
Exceeding ROI goals by 2.8x

In order to target site abandoners across desktop, mobile and tablet, Ray-Ban worked with Rakuten Marketing and iProspect to implement a cross-device display campaign using proprietary identification capabilities.

  • £15:1 ROI for cross-device campaign
  • Exceeded ROI goal by 2.8x

 

In addition to surpassing performance goals, the campaign delivered customer journey insights. Campaign data revealed that 49% of desktop conversions started on another device despite mobile amounting to 60% of Ray-Ban’s traffic.

Rakuten Marketing & Papa John's
£2:1 ROAS for hyper-local prospecting

Rakuten Marketing implemented a dual strategy for Papa John’s to increase local brand awareness and purchases. The strategies included a hyper-local mobile prospecting campaign and a cross-device retargeting campaign that were further refined by time-of-day targeting.

  • £2:1 ROAS for mobile campaign at £15 cost per order
  • £22:1 ROAS for cross-device campaign at £1.60 CPO

Rakuten Marketing & Decathlon
5.5x uplift in display attributed orders

Decathlon worked with Rakuten Marketing to optimise their display campaign performance using Cadence insights. The incorporation of these insights allowed the performance of each display strategy to be accurately measured across the entire user journey.

  • 2x uplift in display attributed revenue
  • 5x uplift in display attributed orders
  • £24.93 attributed ROAS across two display strategies
  • 40% higher AOV for converting journeys influenced by display, compared with the site average

 

The unique ability to measure the true performance of display through Cadence allowed Decathlon to reallocate spend to top-performing channels and strategies.

Rakuten Marketing & STYLEBOP.com
80% increase in sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY

 

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

 

Trusted by Global Brands
Farfetch
Clarins
Whistles
Lipsy
Decathlon
Hunter
Papa Johns
Ray-Ban
Virgin Holidays
Bally
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Contact Us Today.