Your goal isn’t to find just any customers, it’s to find the right customers. The ones who will love what you do and what you make. And to not only find them, but to create an authentic connection with each one. It’s a matter of knowing not only what they’ve done, but what they’re ready to do next. Using a combination of technology, Data and strategy, Rakuten Marketing can help you make authentic connections at scale – connections that really engage.
Tools, Teams & Tech That Accelerate Acquisition
Use compliant Data that’s rich with prized shopping behaviours and signals to match potential consumers to the right message.
Our powerful dashboard delivers real-time insight, so together we can make the best decisions on spend and strategy.
We work with more than 400 engineers and scientists, constantly innovating to create cutting-edge tools and products.
Our machine learning algorithms get smarter every day, enabling you to find and convert customers at scale.
Our partner and publisher network is unmatched, giving us broad access to the content consumers crave.
Our marketing analysts and strategists work collaboratively with you to achieve your goals, building on decades of experience.
Products That Deliver Your Acquisition Strategy
Get access to new customers through influencers, niche content creators and curated publishers. With Rakuten Marketing Affiliate, you can create valuable moments of discovery between your brand and potential new customers, while maintaining safety and compliance.
According to brands surveyed by Forrester Research, 83% use affiliate marketing primarily for the discovery or awareness stages of their marketing programmes.
Driving new individuals to your site is just one piece of the acquisition puzzle. Retargeting is the crucial next step to ensure that first-time visitors become customers. Using powerful algorithms and AI, plus a connected network, we help you reinforce your message in more relevant ways, developing a closer connection to customers at every step of the journey.
Paid search campaigns play a pivotal role in the shopping journey, putting your brand and products at the front and centre for interested consumers. Product Listing Ads (PLAs) and product feed optimisation enable you to attract, connect and convert customers across platforms.
Real-World Results from Rakuten Marketing
Rakuten Marketing & STYLEBOP.com
80% Increase in Sales
After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.
- Overall sales rose 80% YoY during the first Quarter
- Overall orders grew by 50% YoY
“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.” – Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com