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Acquisition

Find the people who love what you do.

Your goal isn’t to find just any customers, it’s to find the right customers. The ones who will love what you do and what you make. And to not only find them, but to create an authentic connection with each one. It’s a matter of knowing not only what they’ve done, but what they’re ready to do next. Using a combination of technology, Data and strategy, Rakuten Marketing can help you make authentic connections at scale – connections that really engage.

Products That Deliver Your Acquisition Strategy

Affiliate

Get access to new customers through influencers, niche content creators and curated publishers. With Rakuten Marketing Affiliate, you can create valuable moments of discovery between your brand and potential new customers, while maintaining safety and compliance.

According to brands surveyed by Forrester Research, 83% use affiliate marketing primarily for the discovery or awareness stages of their marketing programmes.

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Prospecting

The right customers are out there. The question is: can you find them? By combining Data with powerful analytics and advanced AI, we can help you reach new audiences with relevant and compelling messages, creating experiences that build not only trust, but loyalty.

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Retargeting

Driving new individuals to your site is just one piece of the acquisition puzzle. Retargeting is the crucial next step to ensure that first-time visitors become customers. Using powerful algorithms and AI, plus a connected network, we help you reinforce your message in more relevant ways, developing a closer connection to customers at every step of the journey.

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Search

Paid search campaigns play a pivotal role in the shopping journey, putting your brand and products at the front and centre for interested consumers. Product Listing Ads (PLAs) and product feed optimisation enable you to attract, connect and convert customers across platforms.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & STYLEBOP.com

80% Increase in Sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.” – Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com