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Activation

Engage your customers with connected experiences.

Gaining first-time customers is essential. But when customers come back to buy time and time again – that’s what truly moves the needle for your business.

Leveraging our Data and self-learning technology, Rakuten Marketing provides the ability to not only engage customers, but to re-engage them. To be where they are in moments that matter. To suggest what they’re ready for. To remind them about what they love. To turn one-off buyers into repeat customers.

Products that Deliver Your Activation Strategy

Affiliate

The right content is key to building engaging connections with consumers, and with more than 150,000 publisher partners, the Rakuten Marketing affiliate network is the global leader. And with technology-driven targeting and real-time insight, we enable placement and visibility for your message where it will drive the best results.

According to brands surveyed by Forrester Research, 79% use affiliate marketing for the conversion or purchase stages of their marketing programmes.

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Retargeting

Once is not enough. The Rakuten Marketing retargeting product, powered by dynamic AI and machine learning, re-engages your customers with compelling and relevant marketing experiences – helping you intelligently reach customers who are more likely to engage and, ultimately, buy. It’s about bringing them back time and again, for all the right reasons.

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Search

Reaching and influencing customers requires an insightful search strategy, supported by a team of industry experts. Our advanced algorithms scale millions of keyword bidding decisions to make your campaigns more intelligent and to make your budgets work harder. With transparent reporting and insights, you’ll have a clear picture of how your search campaigns are engaging users and turning them into paying customers.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Whistles

5x Greater Attributable Revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.