Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning the Top Affiliate Network in Global Survey

SAN MATEO, January 7, 2019 – For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers.

Every Fall, mThink conducts the biggest research survey in the performance marketing industry to identify the top affiliate networks. More than 25,000 advertisers, publishers and agencies are asked to vote on the top affiliate cost-per-sale (CPS) networks. Elements such as reputation, influence, clientele, popularity and scale are all considered when deciding the winners of this award.

The results of this survey are also shared with a panel of industry experts for insights and evaluation. In all, some 400 networks were included for consideration. According to mThink, the winners of this award are said to be industry leaders that survive and thrive in an ever-changing and incredibly competitive environment.

“It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business,” stated Julie Van Ullen, U.S. General Manager of Growth, Rakuten Marketing.

“With the broad scope of surveyed respondents and the extent of research used to designate the winners of this award, it’s an honor to be recognized as the number one global network. We value our relationships with our advertisers and publishers and strive to serve as more than a vendor, but as an extension of their business, ” commented Paris Loesch, U.S. General Manager of Enterprise, Rakuten Marketing.

“Rakuten Marketing improved their performance in the survey across the board, winning the #1 position in votes from both advertisers and publishers,” said Chris Trayhorn, CEO of mThink. “As always, the ratings for Rakuten’s levels of service were significantly ahead of competitor networks, and they are making particular progress in their multichannel capabilities. In summary, Rakuten Marketing is improving year-on-year, and still represent best-in-class in performance marketing.”

About Rakuten Marketing

Rakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Singapore, Brazil, Japan, France, Germany, the United Kingdom and throughout the United States. Follow us on Twitter or learn more at https://rakutenmarketing.com.

About mThink Blue Book

The Blue Book is a research-based ranking of the leading performance marketing networks in the world. Online advertisers and publishers use it every day to select network partners that will help them drive sales and increase profits. Learn more at https://mthink.com/best-cps-affiliate-networks/.


Press Contact
Lisa Tadje
Sr. Communications Director
Rakuten Marketing