SAN MATEO, February 28, 2018 / PRNewswire/ – Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, today announced its Senior Vice President of Marketing, Danny Kourianos, is a featured presenter at the 2018 Qualtrics X4 Experience MGMT Summit.
This three-day masterclass in experience management, which takes place March 6 – 9 at the Salt Palace Convention Center in Salt Lake City, UT, boasts many industry thought-leaders, including Earvin “Magic” Johnson, President of Basketball Operations for the Lakers; Arianna Huffington, founder, Huffington Post and CEO of Thrive Global; L. David Kinglsey, VP, Global Strategy/People Analytics, Salesforce; and more, who will share their expertise on key topics ranging from brand marketing to customer experience.
Danny Kourianos will lead a session focused on brand experience and ROI-driving partnership strategies. Kourianos will highlight Rakuten Marketing parent company Rakuten and its success in partnering with FC Barcelona, Golden State Warriors and the Shakira El Dorado World Tour, and how these partnerships are driving business success across the Rakuten ecosystem of companies. Kourianos will also share partnership best practices and how the company is driving and measuring performance through the partnership engagements.
“Through strategic partnerships, companies have a tremendous opportunity to align with brands that embrace shared vision and culture. This is an effective and meaningful way to communicate brand values to a mass consumer audience,” states Danny Kourianos, SVP, Marketing, Rakuten Marketing. “From my session, marketers will gain insight into how they can effectively create meaningful, profitable and measurable partnerships that deliver influence and ROI for their brands.”
About Rakuten Marketing
Rakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.
Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at https://rakutenmarketing.com.