SAN MATEO, May 10, 2018 / PRNewswire/ – Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today released industry data and insights for Mother’s Day 2018. Comparing year-over-year (YOY) holiday spend for the two weeks leading to Mother’s Day 2016 and 2017, Rakuten Marketing expects 2018 consumer spend to increase, making this Mother’s Day a sweet retail period for online brands. Along with today’s news, the company also provides YOY comparisons on consumer shopping behavior, including cross-device shopping tendencies; marketing and advertising budget allocation over the Mother’s Day holiday period; top performing product categories; and publisher shopping peaks. Today’s data and insights equip brands, advertisers and publishers with valuable information to improve and deliver better online ad and shopping experiences.
For the 2018 Mother’s Day holiday, Rakuten Marketing expects consumer spending to increase by 20 percent, with revenue increasing across all key product categories. The company believes top-selling gift categories will include personal experiences (dinners, outings, movie, etc.), flowers, candy, jewelry and gift cards. Mother’s Day spend is expected to peak in late April with most consumers turning to content publishers early in their shopping journey to purchase. Gift orders (e.g., spa gift cards and gourmet gift baskets) from content publishers are expected to peak the Saturday before Mother’s Day and sales from loyalty coupon and rewards publishers peaking the week prior to Mother’s Day. The highest selling day for flowers is expected to occur May 10th, 2018, the Thursday before the Mother’s Day holiday. Sunday and Monday before Mother’s Day 2017 served as peak selling days for jewelry and Rakuten Marketing expects this trend to continue in 2018.
Key Insights from Mother’s Day 2017:
Device Behavior and Advertising Spend
“Individualism is at the heart of consumers, which means it should be at the heart of marketing. Advertisers and publishers should strive in tailoring their consumer online experiences and Rakuten Marketing can help deliver these kinds of experiences,” commented Rakuten Marketing President, Stuart Simms. “Through our data and insights, we encourage advertisers, brands and publishers to understand their consumers’ trends and behaviors so they can create the best kinds of advertising and content and, therefore, receive the best results.”
Rakuten Marketing prioritizes understanding and catering to consumers’ wants and needs in the digital advertising world to implement positive online experiences and increase performance for advertisers, publishers and brands. Rakuten Marketing data and insights are based on aggregated and anonymous data analyzed from leading U.S. retailers running Rakuten Marketing Display and Rakuten Marketing Affiliate campaigns. For more information about Rakuten Marketing, visit https://rakutenmarketing.com.
About Rakuten Marketing
Rakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.
Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at https://rakutenmarketing.com.