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GDPR: Useful Links and Resources

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Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances. 

The General Data Protection Regulation – GDPR – is the overall regulation on the protection and handling of personal data for the European Union coming into force from 25thMay 2018. Although it is EU regulation, its impact is global. Many businesses both inside and outside of the EU are likely to need to clarify and adapt their policies in order to be compliant as the GDPR strengthens rights and gives individuals more control over their personal data.

While not the most exciting of topics on the face of it, the significant impact of the GDPR should not be underestimated. Failure to comply could result in huge fines for businesses – up to 4% of annual global turnover, for example.

If you’re an advertiser, publisher or other Rakuten Marketing partner that deals with customer data, it’s very important for you to have a robust compliance regime in place, given your position in the data collection chain.

There’s a wealth of information out there to help you understand the regulations and take steps to be compliant, including the resources we’ve created for you in our GDPR resource centre: https://rakutenmarketing.com/gdpr-resources.

When dealing with legal regulations and data protection, it’s vital to have access to the correct information. As such, we’ve pulled together this list of independent and authoritative resources from the UK related to the GDPR to help you find the official guidance and detail you need.

Full EU legislation text

Read the full copy of the GDPR (all 88 pages of it) at the EUR-Lex website:

ICO resources

A collection of articles and information from the Information Commissioners Office (ICO) – “the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals”

IAB UK resources

A collection of articles and guidance from IAB UK – Internet Advertising Bureau UK – related to the GDPR. Please note: while the majority are accessible to all, some of the links below will direct you to members’ only downloads

For more information about the GDPR, read our other resources here: https://rakutenmarketing.com/gdpr-resources.

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances.