Consumer Online Ad Sentiments: What Needs to Change About Online Advertising
Over the last 20 years, there has been outstanding innovation in ad tech. But while technology is thriving, the consumer experience is suffering. Many consumers say online advertising has gotten worse over time, and most say it’s interruptive. As consumers become more disenfranchised with online ads, the rate of ad blocking is going up – already costing the industry more than $20 billion in ad revenue. In this report, readers will get insights into consumers’ relationships with online advertising. While the data reveals a low tolerance for interruptive advertising, it also uncovers the features that consumers say bring value to their online experience.
See the full report here!
Rakuten Marketing & Cariloha
68% of Revenue Influenced
To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:
- Returning site visitors spent 50% more than they did previously.
- 68% of total site revenue was influenced by retargeting.
“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, VP of Marketing, Cariloha
Rakuten Marketing & Lacoste
70% Higher ROI
Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:
- 12% higher AOV
- 70% higher ROI
“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”
Diana DeVito, Digital Marketing Specialist, Lacoste
Rakuten Marketing & PacSun
57% Increased Conversion Rate
Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.
- 78% increase in ROI
- 16% decrease in cost-per-click (CPC)
- 57% increase in conversion rate
“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”
Eugene Lai, Director of Digital Marketing, PacSun
Rakuten Marketing & AHAVA
58% Increase in Orders
AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:
- Triple-digit revenue growth each successive year
- 58% increase in orders YoY
“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”
Grace Ortelere, Digital Marketing Manager, AHAVA