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Find the people who love what you do.

Your goal isn’t to find just any customers, it’s to find the right customers. The ones who will love what you do and what you make. And to not only find them, but create an authentic connection with each one. It’s a matter of knowing not only what they’ve done before but what they’re ready for next. Using a combination of technology, Data and strategy, Rakuten Marketing can help you make authentic connections at scale, connections that are keen and compelling.

Products That Deliver Your Acquisition Strategy


Get access to new customers through influencers, niche content creators and curated publishers. With Rakuten Marketing Affiliate you’re able to create valuable moments of discovery between your brand and potential new customers while maintaining safety and compliance.

According to brands surveyed by Forrester Research, 83% used affiliate marketing primarily for the discovery or awareness stages of their marketing programs.

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The right customers are out there. The question is: can you find them? By combining Data with powerful analytics and advanced AI, we can help you reach new audiences with relevant and compelling messages, creating experiences that build not only trust, but loyalty.

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Driving new individuals to your site is just one piece of the acquisition puzzle. Retargeting is the crucial next step to ensure that first-time visitors become customers. Using powerful algorithms and AI, plus a connected network, we help you reinforce your message in increasingly relevant ways, developing a closer connection to customers every step of the journey.

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Paid search campaigns play a pivotal role in the shopping journey, putting your brand or products front and center for interested consumers. Product Listing Ads (PLAs) and product feed optimization enable you to attract, connect and convert customers across platforms.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Lacoste

70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.” – Diana DeVito, Digital Marketing Specialist, Lacoste