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Acquisition

Find the people who love what you do.

Your goal isn’t to find just any customers, it’s to find the right customers. The ones who will love what you do and what you make. And to not only find them, but create an authentic connection with each one. It’s a matter of knowing not only what they’ve done before but what they’re ready for next. Using a combination of technology, Data and strategy, Rakuten Marketing can help you make authentic connections at scale, connections that are keen and compelling.

Products That Deliver Your Acquisition Strategy

Affiliate

Get access to new customers through influencers, niche content creators and curated publishers. With Rakuten Marketing Affiliate you’re able to create valuable moments of discovery between your brand and potential new customers while maintaining safety and compliance.

According to brands surveyed by Forrester Research, 83% used affiliate marketing primarily for the discovery or awareness stages of their marketing programs.

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Prospecting

The right customers are out there. The question is: can you find them? By combining Data with powerful analytics and advanced AI, we can help you reach new audiences with relevant and compelling messages, creating experiences that build not only trust, but loyalty.

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Retargeting

Driving new individuals to your site is just one piece of the acquisition puzzle. Retargeting is the crucial next step to ensure that first-time visitors become customers. Using powerful algorithms and AI, plus a connected network, we help you reinforce your message in increasingly relevant ways, developing a closer connection to customers every step of the journey.

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Search

Search campaigns play a pivotal role in the shopping journey, putting your brand or products front and center for interested consumers. Product Listing Ads (PLAs) and product feed optimization enable you to attract, connect and convert customers across platforms.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Wells Fargo

 

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016

“Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.” – Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo