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Turn customers into believers.

New customers are good. Repeat customers? Even better. But something more is possible: customers that connect so completely with your brand and your offering that they become brand advocates.

With our unique Data, custom AI technology and insightful strategy, we can help you create authentic and personalized interactions across channels, platforms and devices. The result? You can nurture and deepen your relationships, turning customers into believers.

Products That Deliver Your Advocacy Strategy


The key to building loyalty is connecting to the customer with targeted, relevant offers and content that build on their interest. The expansive reach of our global network, combined with our industry-leading affiliate product, ensures placements that consistently reach your valued shoppers.

According to brands surveyed by Forrester Research, 79% used affiliate marketing for ongoing customer engagement.

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Strategic retargeting campaigns facilitate meaningful experiences between customers and your brand. These are the experiences that grow your relationships and turn an occasional shopper into a loyal one.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & PacSun

57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.” – Eugene Lai, Director of Digital Marketing, PacSun