Unwrapping the Holiday Shopper
A Guide to Reaching Global Consumers
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Understanding Global Holiday Gift Shopper Behaviors Beyond Q4

Based on research conducted with over 6,000 consumers in eight markets across America, Europe, and APAC, this report examines shopper behaviors in the run-up to the holiday season to help marketers around the globe implement successful peak campaigns.

Download the report for:

  • Key peak shopping dates, separated out by region, for marketers to plan around
  • Practical tips on ways to adjust your marketing strategy
  • Predictions on popular purchases per segment this holiday season
  • Behavioral findings on shopper types and how best to reach them
  • Region-specific data on average gift budgets per shopper
  • A practical timeline to help implement effective campaigns across affiliate, display and search
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