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Empowering Marketers
to Engage & Influence
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mThink 2018 Best Affiliate Network
Unwrapping the Holiday Shopper
A Guide to Reaching Global Consumers

Integrated Marketing Solutions for Data-Driven Digital Marketers

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Affiliate

Expand your reach through our premium global network. Bolstered by data intelligence and a commitment to transparency, our intuitive products make affiliate marketing a highly profitable marketing strategy that engages consumers in moments of discovery and drives incremental revenue for your brand.

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Display

Acquire new audiences and maximize revenue with cross-device audience acquisition and advanced retargeting. We engage consumers with data-driven ads across screens and channels. Our personalized ads influence consumers to purchase, and we provide insights into which strategies are most effective to further optimize your display program.

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Search

Industry expertise, combined with unique data, ensure your brand is present when consumers are searching online. Acquire new customers and influence repeat purchases with paid search and product listing ads. Transparency into integrated marketing insights allows us to continually refine your search marketing strategy for optimal performance.

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Integrated marketing solutions engage and influence consumers, empowering marketers for success.

  • Unparalleled Service
    A commitment to excellence from industry experts whose singular focus is client success.
  • Optimal Performance
    Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
  • Actionable Insights
    Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.
  • Unparalleled Service
    A commitment to excellence from industry experts whose singular focus is client success.
  • Optimal Performance
    Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
  • Actionable Insights
    Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.
Male Tennis player in an all white Lacoste outfit holding a tennis racket preparing to hit the ball.

Rakuten Marketing & Lacoste
70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

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Rakuten Marketing & AHAVA
58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

Woman wearing a sweater and a backpack looking down at a phone held in her hand with headphones in her ears.

Rakuten Marketing & PacSun
57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

 

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Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016


“Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.”

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

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Rakuten Marketing & Cotton On
Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

  • Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
  • Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
  • In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
  • US program experienced average growth of 35% MoM


“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.”

Head of Group Digital Marketing, Cotton On Group

A image of a young woman with a backpack holding books looking at her mobile device.

Rakuten Marketing & JanSport

Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

  • 90% YOY increase in search traffic
  • 711% YOY increase in affiliate sales
  • 120% YOY increase in display driven revenue

 

“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.”

Carolina Gomes, Director, eCommerce at JanSport

The Rakuten Ecosystem
  • Rakuten, Inc.
    6th Largest
    Internet Services Provider
  • Global Company
    10,000+
    Employees
  • Membership Worldwide
    1.1 Billion
    Consumers
  • Members In
    230+
    Countries

Rakuten Marketing is built on a legacy of empowerment through its relationship with Rakuten, Inc.

We leverage the power of Rakuten ecosystem data to identify audiences, optimize media buying, personalize ad experiences and maximize incremental revenue for our clients. Our global presence allows us to engage and influence consumers worldwide.

Trusted by Global Brands
Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Peter Thomas Roth
Cariloha
Sephora
Lily Pulitzer
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Lacoste
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
DialogTech
Ready to Get Started?
Contact Us Today.