Marketing Solutions

Rakuten Marketing & Simple Contacts

Direct to consumer brand, Simple Contacts, makes it easy for consumers to purchase contact lenses online and renew their prescription via an online vision test. Simple Contacts used Rakuten Marketing’s zero-risk business model, Accelerate, to increase the brand’s name recognition, traffic to the site and annual revenue.

Rakuten Marketing experts handled recruitment, negotiations, launches and managed publisher commission rates based on performance. Through data backed decision making, the team used insights to make optimizations that worked towards revenue goals, beating forecasts since launch:

• Exceeded performance goals by an average of 243% each month
• Saw 36% more click active publishers and 137% more order active publishers within six months, as compared to similar programs.

Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products.

The results of this campaign showed that:

• Returning site visitors spent 50% more than they did previously.
• 68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha

Rakuten Marketing & PacSun

73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

• 73% average new customer rate.
• 321% higher return on ad spend.
• 260% higher conversion rate.
• 72% lower cost per acquisition.

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”– Eugene Lai, Director of Digital Marketing, PacSun

Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

• 369% YoY growth between July & September 2017 against the same period in 2016

“Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.” – Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

Rakuten Marketing & Cotton On

Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

• Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
• Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
• In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
• US program experienced average growth of 35% MoM

“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.” – Head of Group Digital Marketing, Cotton On Group

Rakuten Marketing & JanSport

Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

• 90% YOY increase in search traffic
• 711% YOY increase in affiliate sales
• 120% YOY increase in display driven revenue

“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.” – Carolina Gomes, Director, eCommerce at JanSport

Rakuten Marketing & Bluemercury

In the competitive beauty brand landscape, Bluemercury set out to reach ideal consumers, increase engagement and drive conversions with the goal of increasing total-site revenue by 22% YOY in 2018. Through a combination of search, display and affiliate strategies, the team leveraged performance data and strategic cross channel insights to reach shoppers across the consumer journey.

Through Rakuten Marketing’s seamless cross-channel performance analysis, Bluemercury was able to fully optimize, create and deliver ads across all channels. Rakuten Marketing helped strategize the campaign to ensure key audiences were identified and budget was dynamically shifted to maximize output. With three marketing channels under one roof, Bluemercury surpassed its projected revenue growth of 22 percent YOY. Rakuten Marketing channel-driven growth* for the brand recognized:

• 60% YOY increase in sessions
• 113% YOY increase in conversions
• 131% YOY increase in revenue
• 56% YOY increase in new users

“Working with our talented Rakuten Marketing team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives.” – Kari Slater, Director of Digital Marketing at Bluemercury.

*The channel-driven growth numbers were measured from when Rakuten Marketing began the evaluation and modification of Bluemercury’s marketing strategies, which began in June of 2018 to the end of the year. These YOY numbers are compared to the same time period of 2017.