Marketing Solutions

Reaching consumers in a connected world.

Today’s world is more connected than ever before. That means today’s consumers expect more. More personalization. More value. More purpose.

It’s time for a platform that links new technologies with enhanced Data, sharp strategy and a strong partner network—inspiring people to tune back in.

For Marketers

Our unique combination of technology, insight, and strategy enables you to acquire new customers, activate existing ones, and build loyalty with those who love what you do.

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For Publishers

Whether you have a blog, a website, or a popular social media channel, we want to help you make the most from the possibilities you’ve created.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Lacoste

70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

12% higher AOV
70% higher ROI

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.” – Diana DeVito, Digital Marketing Specialist, Lacoste

Rakuten Marketing & AHAVA

58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

Triple-digit revenue growth each successive year
58% increase in orders YoY

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.” – Grace Ortelere, Digital Marketing Manager, AHAVA

Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products.

The results of this campaign showed that:

Returning site visitors spent 50% more than they did previously.
68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha

Rakuten Marketing & PacSun

73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive data from the Rakuten ecosystem settling in as their second-party source. Compared to a control group, this campaign returned:

73% average new customer rate.
321% higher return on ad spend.
260% higher conversion rate.
72% lower cost per acquisition.

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”– Eugene Lai, Director of Digital Marketing, PacSun

Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

369% YoY growth between July & September 2017 against the same period in 2016

“Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program.” – Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

Rakuten Marketing & Cotton On

Affiliate Drives 10% of Online Sales

After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
US program experienced average growth of 35% MoM

“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.” – Head of Group Digital Marketing, Cotton On Group

Rakuten Marketing & JanSport

Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

90% YOY increase in search traffic
711% YOY increase in affiliate sales
120% YOY increase in display driven revenue

“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.” – Carolina Gomes, Director, eCommerce at JanSport

Rakuten Marketing & Bluemercury

In the competitive beauty brand landscape, Bluemercury set out to reach ideal consumers, increase engagement and drive conversions with the goal of increasing total-site revenue by 22% YOY in 2018. Through a combination of search, display and affiliate strategies, the team leveraged performance data and strategic cross channel insights to reach shoppers across the consumer journey.

Through Rakuten Marketing’s seamless cross-channel performance analysis, Bluemercury was able to fully optimize, create and deliver ads across all channels. Rakuten Marketing helped strategize the campaign to ensure key audiences were identified and budget was dynamically shifted to maximize output. With three marketing channels under one roof, Bluemercury surpassed its projected revenue growth of 22 percent YOY. Rakuten Marketing channel-driven growth* for the brand recognized:

60% YOY increase in sessions
113% YOY increase in conversions
131% YOY increase in revenue
56% YOY increase in new users

“Working with our talented Rakuten Marketing team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives.” – Kari Slater, Director of Digital Marketing at Bluemercury.

*The channel-driven growth numbers were measured from when Rakuten Marketing began the evaluation and modification of Bluemercury’s marketing strategies, which began in June of 2018 to the end of the year. These YOY numbers are compared to the same time period of 2017.