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Strategy powered by technology, for affiliate marketing that performs.

Tap into a global ecosystem with access to an extensive universe of publishers, a powerful platform, and industry experts for leadership and strategy.  Success in performance marketing requires a team that nurtures partnerships between advertisers and publishers, providing the blueprint and vision for growth and profitability.

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Connections are easy. Relationships take work.

With a dedicated team of network development specialists who are actively recruiting affiliates for your brand, we provide access to over 150,000 click active publishers worldwide.   All publishers must meet pre-approved requirements before qualifying for our network and are regularly monitored for compliance. They are trained to meet your needs with coaching from our network specialists.

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Marketing that influences the consumer and drives conversion.
Consumers proactively engage with advertising they like.
Findings from the 2017 Consumer Ad Sentiments Survey of 2,500 global consumers.
  • 80%
    of global consumers seek out coupon codes before making a purchase.
  • 57%
    of U.S. consumers actively follow an online blogger or social influencer.
  • 71%
    of them frequently buy items a blogger or influencer recommends.

Tools and tracking for a profitable, data-driven affiliate campaign.

  • An icon of a shopping bag with data points on top of it.
    A single view of performance across all your digital marketing channels, with a deeper understanding of how affiliate impacts conversion.
  • A graphic of a clicking cursor
    Multi-Touch Commissioning
    Commission publishers who may appear at the beginning, the end, or both points in the journey.
  • A graphic design of a laptop, tablet, and mobile phone with connecting data points
    Cross Device Tracking
    Use deterministic data to attribute a publisher's contribution to sales that start on one device and finish on another.
  • A graphic of a mobile device with data points
    Mobile App Tracking
    Deeplinking capabilities to create a seamless conversion experience, with the ability to track app installs, leads, and conversions.
  • A graphic of a person with data points below
    Affiliate Consumer Graph
    Deliver personalized offers to a publisher's audience in real-time through our proprietary API.
  • A graphic of a page with data points
    Paid Placement Insights
    Transparency into the true impact that placements provide, with visibility into ROI and conversions.
  • Graphic design of a business' store front
    Online to Offline
    Activate and track your digital marketing efforts to drive in-store purchases.
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Rakuten Marketing & AHAVA
58% Increase in Orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY


“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA


Male Tennis player in an all white Lacoste outfit holding a tennis racket preparing to hit the ball.

Rakuten Marketing & Lacoste
70% Higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI


“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste


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Rakuten Marketing & PacSun
57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate


“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun


XO Group
Virgin Holidays
The Color Run
Safe Step Tub
RC Willey
Peter Thomas Roth
New Balance
Lily Pulitzer
June Jacobs
Dennis Kirk
Best Buy
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