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Rakuten Marketing
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Channel Capabilities

Deliver cohesive consumer experiences across channels.

We bring decades of experience, innovation and leadership in every digital channel, including affiliate marketing, programmatic display and paid search. But we bring the most value by helping you build an integrated campaign across them all.

A comprehensive digital marketing strategy that integrates affiliate, programmatic display and paid search can provide a more holistic view of your customers. That drives incremental revenue—and maximizes your marketing investment. Most importantly it will help create a cohesive and relevant online experience for consumers and the best possible platform to make authentic connections.

Clients working with Rakuten Marketing across multiple channels have outperformed single-channel clients by nine times.


Our affiliate program enables advertisers to connect with unique audiences and enables publishers to monetize their unique content platforms, all while creating a better experience for consumers and making the Internet a better place for everyone.

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Programmatic Display

Across channels, across destinations, and across devices, connect with customers wherever they go. Find new prospects and re-engage with users that have shown an interest through intelligent retargeting.

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Deliver relevant and compelling ads across devices and platforms, leveraging proprietary Data, advanced bidding algorithms and continuous optimization to make the most of your budget.

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