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Search

Reach consumers across the funnel.

Whether they are discovering new products or ready to make a purchase, motivate consumers with relevant ads and a search strategy that connects across devices and platforms in the search ecosystem, from YouTube to Shopping Ads.

Your dedicated search account team will develop, execute and automate your strategy with a focus on analysis and testing. Our expert team is available to help you get the most from our Data, advanced bidding algorithms and attribution to elevate user insights. Working together and constantly optimizing, we can meet or exceed your performance goals, focus on a growing search marketing funnel and drive incremental revenue growth.

Search

Work with a team of industry experts to develop a search program that reaches new audiences and leverages customized audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms. Together, our team will integrate your company’s overall goals to build the optimal campaign mix around brand, generic and dynamic keyword strategy.

Shopping Ads

Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with shopping ads. Integrate upper-funnel shopping tactics with Showcase Shopping campaigns and heighten automation with Smart Shopping campaigns. Following our best practices, Product Feed Optimization focuses on increasing product click share while enabling strategic product segmentation for campaign optimization.

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Gmail Sponsored Promotions

Discover new users and reach potential customers via Gmail. Our team delivers expertise targeting the right audience, tailoring the budget and strategy to this medium. Connect the user journey from initial exposure down to intent-driven searches, with full insights on audience engagement.

YouTube

Connect the different touchpoints to deliver a full-funnel approach, inclusive of YouTube management. Allow our team to align the appropriate strategy that sits with this consumer base and further assist with creative edits and animation. From action-driven campaigns to discovery tactics to use of user views for remarketing, Rakuten Marketing can find the right YouTube solution for you.

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Search Audit Reveals Chances for Increased Revenue

Let our team of search experts conduct an audit which includes analysis of your current search, shopping and upper-funnel strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency, missed cross-channel optimization between all campaign types and poor account structure that results in increased costs.

*$40,000 monthly minimum applies.

Real-World Results from Rakuten Marketing

Rakuten Marketing & PacSun

57% Increased Conversion Rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.” – Eugene Lai, Director of Digital Marketing, PacSun