Consumer Online Ad Sentiments: What Needs to Change About Online Advertising
Over the last 20 years, there has been outstanding innovation in ad tech. But while technology is thriving, the consumer experience is suffering. Many consumers say online advertising has gotten worse over time, and most say it’s interruptive. As consumers become more disenfranchised with online ads, the rate of ad blocking is going up – already costing the industry more than $20 billion in ad revenue. In this report, readers will get insights into consumers’ relationships with online advertising. While the data reveals a low tolerance for interruptive advertising, it also uncovers the features that consumers say bring value to their online experience.