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Always Learning

With access to insights from across Rakuten’s global memberships, Rakuten Marketing Data combines rich transactional data with advertiser and publisher data from our partners. Our system is constantly learning, bringing your customers into sharper focus every minute.

Strategic Insights

Through comprehensive analysis of our Data, we build a deep understanding of consumers – who they are, what they value, where they’ve been and where they’re going. These consumer insights, combined with multi-channel attributed data, enable intelligent optimisation across every strategic campaign, for increased effectiveness and scale. And we don’t keep these insights to ourselves; our clients have full visibility and access through our reporting platform.

Powered by Intelligence

Our AI becomes more intelligent and attuned by the day, delivering industry-leading results. Connecting our Data with powerful analytical tools, our AI then puts that insight to work, creating the best experience for your customers – and your brand.

The Network Effect

We work with more than 150,000 publishers around the globe and the biggest brands on the planet. But the foundation of our success is working together. When our Data, insight and intelligence are shared between our advertising and publisher partners, the true power of the network effect is revealed.

Together as One

All of this enables you to be the catalyst for delivering a stronger performance. Discover how our solutions for publishers and marketers can help you connect to today’s consumers in more personal and powerful ways, creating meaningful experiences tailored to each individual.