Affiliate marketing promotes discovery and drives revenue.
Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimised for performance.
The industry has voted us the #1 Affiliate Marketing Network for six consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.
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The Rakuten Marketing Affiliate Difference
83%used affiliate marketing primarily for the discovery or awareness stage
79%used it for conversion or purchase
79%used it for ongoing customer engagement
Influencer marketing inspires product discovery and brand devotion.
Rakuten Marketing & Bonds
66% growth in program publishers
Upon launching with the Rakuten Affiliate Network, Bonds were working with multiple affiliate networks. In June 2015, Bonds decided to migrate their program and work exclusively with Rakuten Marketing to consolidate the management of their affiliate program and grow revenue through the channel.
- 66% growth in publishers on the program
- Continual publisher recruitment with content and mummy blogger focus
- Ongoing Pacific Brands program growth, launching Berlei and Sheridan affiliate programs on the Rakuten Affiliate Network
“Since migrating exclusively to the Rakuten Affiliate Network, the program has seen consistently strong growth. We have a fantastic relationship with our account manager who has been integral to the expansion of the channel through continually working to provide new opportunities and to promote our brands to the publisher community.”
Head of Online, Pacific Brands
Rakuten Marketing & STYLEBOP.COM
50% increase in orders
After years of international growth, luxury fashion retailer STYLEBOP.com decided to focus on global reach through affiliate partnerships. After working successfully with Rakuten Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Asia-Pacific (APAC) and Japanese Affiliate programs with the Network in August 2015.
- Overall orders grew 50% YoY
- Through the careful selection of publishers, the brand has built long-term partnerships with strategic and coherent growth
“We chose Rakuten Affiliate Network in these markets due to their proven expertise in the fashion space and the APAC region. Together with their broad luxury publisher pool and excellent customer services, we were confident that they would have a significant impact on our objective of increasing brand awareness among high-end fashion customers in APAC.”
Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com
Rakuten Marketing & Vinomofo
48% lift in revenue
Australian online retail success story Vinomofo were excited to embrace new marketing technology. After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.
- 82% increase in ROAS for prospecting
- 52% increase in conversion rate for prospecting campaign
- Retargeting drove 51% increase in sales volume
- Retargeting click-through rates increased by 25%
“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Marketing have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.”
Kip McMillan, Head of Marketing, Vinomofo
Rakuten Marketing & American Express
Increased sales by USD$2.5M MoM
Understanding the potential of Korean cross-border trade, American Express Korea forged an exclusive partnership with Rakuten Marketing to create a first-in-market bridge between affiliate advertisers and the “registered card” model. This partnership allows international advertisers to generate brand awareness and grow their consumer base in this highly lucrative region.
The most successful American Express Korea and Rakuten Marketing campaign drove more than USD$2.5M in sales during a one month period.
- Campaigns increased monthly Korean sales within a target audience by 920%
- The average order value with American Express cardholders in Korea increased by 86%
- Highest-performing campaigns reached close to 6 million Korean consumers.
“Working with Rakuten Marketing Asia Pacific we could forge a partnership that speaks to our target audience and drives significant sales from our cardholders. With the partnership going from strength to strength, we look forward to expanding this project in the coming years to help bring top exposure and brand awareness to even more Rakuten Marketing advertisers in South Korea.”
Marketing Director – American Express Korea