Affiliate success comes down to partnerships. We link advertisers with publishers to reach new audiences and drive repeat sales. Our solutions are holistic, deliver incremental revenue and are continually enhanced for performance.
The industry voted us the #1 Affiliate Marketing Network for eight years straight, and we just eclipsed past performances by passing more than 110 million orders worldwide.

Affiliate for Advertisers
Our network drives performance for your business through superior service and innovative technology.

Affiliate for Publishers
Partner with recognised brands and earn commissions directly from your site.

Influencer
Influencer marketing inspires product discovery and brand devotion.
84% of traffic driven by influencers is made up of new customers.
53% of these begin with influencer engagement.
77% lower cost per visit from influencers than other publisher types.
8 pages viewed on average when referred by an influencer.
Rakuten Marketing Influencer Solutions
Get comprehensive program management, influencer recruitment, detailed reporting and actionable insights for each campaign.
Speed networking, cocktail parties and learning events are chances for advertisers and publishers to build partnerships.
The Rakuten Marketing Affiliate Difference
Using data rich with audience preferences and patterns ensures that your customers receive the most relevant messages.
Access to a dedicated team of analysts and our integrated marketing insights and attribution platform.
Custom products and tools that make affiliate marketing easier to implement, measure and optimise.
Proprietary AI enables authentic connections at scale and makes budgets work harder.
Comprehensive screening and monitoring ensure the quality of your affiliate program partners.
Our affiliate network can process payments to 202 countries/regions in 25 currencies.
Best-in-class account management with strategic recommendations to grow your business.
Real-World Results from Rakuten Marketing
Rakuten Marketing & Cotton On
Affiliate Drives 10% of Online Sales
After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilised their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.
- Between July 1st and December 31st 2016, global affiliate sales grew 260%, with affiliate driving approximately 10% of all online sales
- Affiliate sales from Hong Kong, Malaysia and Singapore account for 41% of the AU/Asia program’s sales
- In 2016 sales on the Asia-Pacific AU/Asia program grew an average of 24% MoM
- US program experienced average growth of 35% MoM
“Rakuten Marketing has truly demonstrated the value and effectiveness of affiliate marketing. By using the affiliate channel to increase our brand awareness we have been able to successfully propel Cotton On worldwide.” – Head of Group Digital Marketing, Cotton On Group