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Empowering Marketers
to Engage & Influence
Guess Who...Unwrapping the Global Holiday Gift Shopper
A Guide to Understanding and Reaching Global Consumers For Peak Season

Data-Driven Integrated Marketing Solutions

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Affiliate

Expand your reach through our premium global network. Bolstered by data intelligence and a commitment to transparency, our intuitive products make affiliate marketing a highly profitable marketing strategy that engages consumers in moments of discovery and drives incremental revenue for your brand.

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Display

Acquire new audiences and maximise revenue with cross-device audience acquisition and advanced retargeting. We engage consumers with data-driven ads across screens and channels. Our personalised ads influence consumers to purchase, and we provide insights into which strategies are most effective to further optimise your display program.

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Search

Industry expertise, combined with unique data, ensure your brand is present when consumers are searching online. Acquire new customers and influence repeat purchases with paid search and product listing ads. Transparency into integrated marketing insights allows us to continually refine your search marketing strategy for optimal performance.

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Integrated marketing solutions engage and influence consumers, empowering marketers for success.

  • Unparalleled Service
    A commitment to excellence from industry experts whose singular focus is client success.
  • Optimal Performance
    Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
  • Actionable Insights
    Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.
  • Unparalleled Service
    A commitment to excellence from industry experts whose singular focus is client success.
  • Optimal Performance
    Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
  • Actionable Insights
    Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.
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Rakuten Marketing & Whistles
5x Greater Attributable Revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

  • Revenue attributable to content publishers was 65% higher vs. last click
  • Key content publishers drove 5x greater attributable revenue

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.

 

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Rakuten Marketing & STYLEBOP.com
80% Increase in Sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

  • Overall sales rose 80% YoY during the first Quarter
  • Overall orders grew by 50% YoY

 

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

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Rakuten Marketing & Cariloha
68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

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Rakuten Marketing & PacSun
73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:

  • 73% average new customer rate.
  • 321% higher return on ad spend.
  • 260% higher conversion rate.
  • 72% lower cost per acquisition.

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Meli Melo

Founded in 2005, Meli Melo is a British luxury handbag and accessories brand. Meticulously crafted in Italian leathers which are renowned for their distinctive shapes and impeccable construction. Due to an increasingly competitive market, Meli Melo’s growth had started to decline. With a need to be smarter with its marketing budget, Meli Melo looked to Rakuten Marketing to develop an integrated and agile marketing strategy across affiliate, display and search, with the aim to achieve 20% growth YoY in sales while maintaining a healthy return on ad spend (ROAS).

Thanks to this approach, Meli Melo’s performance and growth continue to soar, delivering results and significant changes for the business:

  • Top-line revenue for Q4 increased by +34% YoY
  • Revenue from channels managed by Rakuten Marketing grew to 69%, +176% YoY
  • A ROAS of £8 for every marketing pound spent with Rakuten Marketing during Q4 2018

 

“We partnered with Rakuten Marketing at a crucial time for our brand when our ecommerce revenues were falling. We have always been a very ROI focused business and this integrated marketing strategy has exceeded my expectations, delivering a unified approach to performance marketing which was the absolute goal I had in mind.”

Doug Ker, CEO, Meli Melo

The Rakuten Ecosystem
  • Rakuten, Inc.
    6th Largest
    Internet Services Provider
  • Global Company
    10,000+
    Employees
  • Membership Worldwide
    1.1 Billion
    Consumers
  • Members In
    230+
    Countries

Rakuten Marketing is built on a legacy of empowerment through its relationship with Rakuten, Inc.

We leverage the power of Rakuten ecosystem data to identify audiences, optimise media buying, personalise ad experiences and maximise incremental revenue for our clients. Our global presence allows us to engage and influence consumers worldwide.

Trusted by Global Brands
Farfetch
Clarins
Whistles
Hunter
Virgin Holidays
Bally
Spartan
Ready to Get Started?
Contact Us Today.