Empowering Marketers

to Engage & Influence

Guess Who...Unwrapping the Global Holiday Gift Shopper

A Guide to Understanding and Reaching Global Consumers For Peak Season

Data-Driven Integrated Marketing Solutions

Affiliate

Expand your reach through our premium global network. Bolstered by data intelligence and a commitment to transparency, our intuitive products make affiliate marketing a highly profitable marketing strategy that engages consumers in moments of discovery and drives incremental revenue for your brand.

Learn More

Display

Acquire new audiences and maximise revenue with cross-device audience acquisition and advanced retargeting. We engage consumers with data-driven ads across screens and channels. Our personalised ads influence consumers to purchase, and we provide insights into which strategies are most effective to further optimise your display program.

SHOW ME

Search

Industry expertise, combined with unique data, ensure your brand is present when consumers are searching online. Acquire new customers and influence repeat purchases with paid search and product listing ads. Transparency into integrated marketing insights allows us to continually refine your search marketing strategy for optimal performance.

ACT NOW

Integrated marketing solutions engage and influence consumers, empowering marketers for success.

Unparalleled Service

A commitment to excellence from industry experts whose singular focus is client success.
Optimal Performance

Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
Actionable Insights

Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.

Unparalleled Service
A commitment to excellence from industry experts whose singular focus is client success.
Optimal Performance
Proven incremental revenue across channels and devices for optimal campaign-level & integrated marketing performance.
Actionable Insights
Transparency into campaign performance across the consumer journey enables continual refinement of your digital marketing strategy.

A woman in a dark red coat walking down a city street

Rakuten Marketing & Whistles

5x Greater Attributable Revenue

Whistles used Cadence as part of its affiliate programme to uncover where content publishers were sitting in converting journeys, revealing their incremental impact on sales.

Revenue attributable to content publishers was 65% higher vs. last click
Key content publishers drove 5x greater attributable revenue

Whistles discovered that content publishers drive value at early stages of the purchase journey. They now have the data-driven confidence to invest more into their content publishers. This includes a number of smaller partners, including gifting and blogger projects that show strong incremental performance.

A man looking down at his mobile device with a pair of sunglasses hanging on his shirt.

Rakuten Marketing & Ray-Ban

Exceeding ROI Goals by 2.8x

In order to target site abandoners across desktop, mobile and tablet, Ray-Ban worked with Rakuten Marketing and iProspect to implement a cross-device display campaign using proprietary identification capabilities.

£15:1 ROI for cross-device campaign
Exceeded ROI goal by 2.8x

In addition to surpassing performance goals, the campaign delivered customer journey insights. Campaign data revealed that 49% of desktop conversions started on another device despite mobile amounting to 60% of Ray-Ban’s traffic.

Two female friends laughing and eating pizza

Rakuten Marketing & Papa John's

£2:1 ROAS for Hyper-local Prospecting

Rakuten Marketing implemented a dual strategy for Papa John’s to increase local brand awareness and purchases. The strategies included a hyper-local mobile prospecting campaign and a cross-device retargeting campaign that were further refined by time-of-day targeting.

£2:1 ROAS for mobile campaign at £15 cost per order
£22:1 ROAS for cross-device campaign at £1.60 CPO

A man riding a road bike wearing a helmet and biking attire

Rakuten Marketing & Decathlon

5.5x Uplift in Display Attributed Orders

Decathlon worked with Rakuten Marketing to optimise their display campaign performance using Cadence insights. The incorporation of these insights allowed the performance of each display strategy to be accurately measured across the entire user journey.

2x uplift in display attributed revenue
5x uplift in display attributed orders
£24.93 attributed ROAS across two display strategies
40% higher AOV for converting journeys influenced by display, compared with the site average

The unique ability to measure the true performance of display through Cadence allowed Decathlon to reallocate spend to top-performing channels and strategies.

A woman walking across a street holding a purse in one hand and talking on her phone with the other

Rakuten Marketing & STYLEBOP.com

80% Increase in Sales

After working successfully with the Rakuten Marketing Affiliate Network in the US and UK for a number of years, STYLEBOP.com launched its Australian and Japanese Affiliate Programmes through the network.

Overall sales rose 80% YoY during the first Quarter
Overall orders grew by 50% YoY

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Marketing helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

Hanna Tuchnitz, Affiliate Marketing Manager, STYLEBOP.com

Three women holding a yoga pose in a naturally lit studio

Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

Returning site visitors spent 50% more than they did previously.
68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha

Young female adult lying in a hammock smiling while looking at her phone

Rakuten Marketing & PacSun

73% Average New Customer Rate

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales. These couldn’t be just any new audiences; they need to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using a comprehensive data set. Compared to a control group, this campaign returned:

73% average new customer rate.
321% higher return on ad spend.
260% higher conversion rate.
72% lower cost per acquisition.

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

The Rakuten Ecosystem

Rakuten, Inc.

6th Largest

Internet Services Provider
Global Company

10,000+

Employees
Membership Worldwide

1.1 Billion

Consumers
Members In

230+

Countries

Rakuten Marketing is built on a legacy of empowerment through its relationship with Rakuten, Inc.

We leverage the power of Rakuten ecosystem data to identify audiences, optimise media buying, personalise ad experiences and maximise incremental revenue for our clients. Our global presence allows us to engage and influence consumers worldwide.

Trusted by Global Brands