The State of e-Commerce: Asia-Pacific
An analysis of APAC consumer behaviour to help you understand the complexities of the world’s largest e-Commerce opportunity.
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The world’s largest
e-Commerce opportunity

With e-Commerce in APAC forecasted to reach $3.5 trillion by 2021, strong sales and continued growth make APAC a desirable market for many international brands.

This report is designed to provide brands with a comprehensive guide to APAC consumer behaviours, preferences and concerns about digital shopping. Following extensive global research with consumers across seven key countries within the region, our research has uncovered:

  1. How APAC consumers like to shop
  2. What verticals and products they are buying
  3. How they prefer to engage with international brands
graphic of the APAC region on a globe
The Power of the Rakuten Ecosystem
  • Rakuten, Inc.
    6th Largest
    Internet Services Provider
  • Global Company
    10,000+
    Employees
  • Membership Worldwide
    1.1 Billion
    Consumers
  • Members In
    230+
    Countries
Trusted by Global Brands
Hunter
Papa Johns
Ray-Ban
Virgin Holidays
Bally
Clarins
Decathlon
Farfetch
Lipsy
Whistles