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Activation

Engage your customers with connected experiences.

Gaining first-time customers is essential. But when customers come back over and over to buy again—that’s what truly moves the needle for your business.

Leveraging our Data and self-learning technology, Rakuten Marketing provides the means to not only engage, but re-engage customers. To be where they are in moments that matter. To suggest what they’re ready for. To remind them about what they love. To turn one-off buyers into repeat customers.

Products that Deliver Your Activation Strategy

Affiliate

The right content is key to building a compelling connection to consumers, and with more than a 150,000 publisher partners, the Rakuten Marketing Affiliate network is the global leader. And with technology-driven targeting and real-time insight, we enable placement and visibility for your message where it will drive the best results.

According to brands surveyed by Forrester Research, 79% used affiliate marketing for the conversion or purchase stages of their marketing programs.

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Retargeting

Once is not enough. The Rakuten Marketing retargeting product, powered by dynamic AI and machine learning, re-engages your customers with compelling and relevant marketing experiences—meaning you intelligently reach customers who are more likely to engage and ultimately buy. It’s about bringing them back again and again for all the right reasons.

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Search

Reaching and influencing customers requires an insightful search strategy supported by a team of industry experts. Our advanced algorithms scale millions of keyword bidding decisions to make your campaigns more intelligent and make your budgets work harder. With transparent reporting and insights, you’ll have a clear picture of how your search campaigns are engaging users and turning them into paying customers.

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Real-World Results from Rakuten Marketing

Rakuten Marketing & Cariloha

68% of Revenue Influenced

To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:

  • Returning site visitors spent 50% more than they did previously.
  • 68% of total site revenue was influenced by retargeting.

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”– Aaron Hobson, VP of Marketing, Cariloha